# Colorful Glittery Sneakers Vans and Opening Ceremony Revealed the Second 'Glitter Pack' Shoe By Ell Smith | Published 2017-11-03 | Updated 2017-11-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glittery-sneakers References: [hypebae](https://hypebae.com/2017/11/opening-ceremony-vans-old-skool-glitter) & [openingceremony](https://www.openingceremony.com/) Vans and Opening Ceremony have partnered once again, this time to offer consumers a bold glittery sneaker that'll help one shine throughout the winter season. This sneaker serves as the second iteration of the popular "[glitter pack](https://www.trendhunter.com/trends/charms-pack)," released earlier this year. The shoes maintain the classic silhouette of the popular [Old Skool](https://www.trendhunter.com/trends/old-skool-36-souvenir) styling, which features a low top, lace-up that's complete with a rubber sole. The shoes are characteristically defined by their revamped colorway, which is offered in Lavender Pink, Sea Blue and Black Silver variations. The glistening shoes were made a with a premium leather and are dipped in sparkles with an equally glittery rubber sole. The shoes are available in adult and child sizes, promising fun for the whole family. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 44% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Bold Glittery Sneakers:** Disruptive innovation opportunity: Develop more bold and eye-catching designs for sneakers using glitter and sparkles. - **Revamped Colorways:** Disruptive innovation opportunity: Experiment with new color combinations and finishes to elevate the aesthetic appeal of sneakers. - **Family-friendly Footwear:** Disruptive innovation opportunity: Create more shoe designs that cater to both adults and children, offering a fun and cohesive style for the whole family. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Incorporate bold and glittery designs in the product offerings of fashion retailers to attract customers looking for unique and eye-catching footwear. - **Children's Footwear:** Disruptive innovation opportunity: Develop more stylish and playful shoe options for children, appealing to both kids and parents. - **High-end Sneaker Brands:** Disruptive innovation opportunity: Introduce glittery and sparkly sneaker designs in the high-end sneaker market, offering a luxurious and fashionable alternative to traditional sneakers. ## Related on Trend Hunter - [Dazzling Crystal-Covered Sneakers](https://www.trendhunter.com/trends/converse-x-swarovski-chuck-70-de-luxe-squared.md) - [Bejeweled Checkered Footwear](https://www.trendhunter.com/trends/mattias-gollin.md) - [Multi-Color Skater Sneakers](https://www.trendhunter.com/trends/parra-and-otw.md) - [Thematic Ombre-Effect Sneakers](https://www.trendhunter.com/trends/wicked-hightop-sneakers.md) - [Glittery Pink Lifestyle Sneakers](https://www.trendhunter.com/trends/rose-gold-colorway.md) - [Shiny Fashion-Forward Sneakers](https://www.trendhunter.com/trends/fresh-foam.md) - [Ultra-Cushioned Crystal-Covered Sneakers](https://www.trendhunter.com/trends/nike-vomero-plus.md) - [Crystal-Encrusted Collaborative Shoes](https://www.trendhunter.com/trends/chuck-70-low-and-hi.md) - [Crystallized Streetwear Goods](https://www.trendhunter.com/trends/swarovski-1.md)