# Beautifying Functional Beverages Beauty Gourmet's Glitter Tea Supports Healthy Skin and Hair By Laura McQuarrie | Published 2019-11-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/glitter-tea References: [bevnet](https://www.bevnet.com/news/2019/gallery-octobers-new-products#pic-24) & [beautygourmet](https://beautygourmet.com/collections/all) Beauty Gourmet launched a range of Glitter Tea products in three flavors that are packed with ingredients to [support hair and skin health](https://www.trendhunter.com/trends/beauty-fuel). The canned beverages are available in Grapefruit Ginger, Green Tea and Black Cherry Rooibos varieties, each of which is packed with ingredients that are Ayurvedic, [adaptogenic](https://www.trendhunter.com/trends/sekwl) and full of antioxidants. Some of the ey ingredients in the functional, low-sugar drinks include balancing ashwagandha, grapeseed extract, rosehip, deep ocean minerals and resveratrol, which is beneficial for neutralizing free radicals that can damage the health of skin cells. The 12-ounce cans are vegan, gluten-free and contain minimal caffeine, plus they are free from added sugar and artificial sweeteners. The [sparkling tea beverages](https://www.trendhunter.com/trends/twinings-sparkling-tea-range) set themselves apart with functional benefits that support not just health in general but offer specific beauty benefits. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 46% | Activity: 49% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Functional Beverage Beauty:** Combining beauty and functional benefits in beverages presents an opportunity for companies to tap into the growing health and beauty market. - **Adaptogenic Beverages:** Incorporating adaptogenic ingredients in beverages provides consumers with drinks that offer stress relief and increased energy levels. - **Low-sugar Drinks:** Low-sugar canned beverages cater to consumers looking for healthier alternatives to traditional soft drinks, presenting an opportunity for companies to capture a growing market of health-conscious individuals. ### Industries Being Reshaped - **Health and Wellness Beverages:** The health and wellness beverage industry is poised for growth as consumers become more concerned about their health and seek out products with functional benefits. - **Beauty and Skincare:** Beauty and skincare companies can partner with beverage companies to develop functional drinks with specific beauty benefits, tapping into the growing market of consumers looking for beauty solutions from within. - **Ayurvedic Products:** The incorporation of Ayurvedic ingredients in functional beverages presents an opportunity for companies to reach health-conscious consumers looking for natural remedies and prevention methods. ## Related on Trend Hunter - [Beautifying Collagen-Rich Teas](https://www.trendhunter.com/trends/damazonia-beauty-tea.md) - [Collagen Tea Beverages](https://www.trendhunter.com/trends/pretty-tasty.md) - [Beauty-Focused Tea Blends](https://www.trendhunter.com/trends/glow-tea-blend.md) - [Collagen-Infused RTD Teas](https://www.trendhunter.com/trends/collagen-infused-rtd-teas.md) - [Collagen-Infused Tea Drinks](https://www.trendhunter.com/trends/oceans-glow.md) - [Glow-Boosting Functional Beverages](https://www.trendhunter.com/trends/functional-elixirs.md) - [Bubbly Hydration Beverages](https://www.trendhunter.com/trends/functional-sparkling-drinks.md) - [Bubbly Beneficial Refreshments](https://www.trendhunter.com/trends/functional-sparkling-beverage.md) - [Functional Effervescent Tea Drinks](https://www.trendhunter.com/trends/adaptogenic-sparkling-teas.md)