# Miniature Glitter Highlighters Milk Makeup's 'Glitter Stick' is an Easy Way to Add Some Sparkle By Riley von Niessen | Published 2017-12-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glitter-stick References: [sephora](https://www.sephora.com/product/glitter-stick-mini) & [milkmakeup](https://www.milkmakeup.com/glitter-stick.html) Popular cosmetics brand Milk Makeup is well-loved for its easy-to-use products that can be implemented for multiple different purposes, and its 'Glitter Stick' highlighters are no exception. The product comes in a [solid formula](https://www.trendhunter.com/trends/cream-highlighter-sticks) that can be warmed up when it comes into contact with the user's finger for a more spreadable consistency. Alternatively, it can simply be glided onto the high points on one's brows, cheeks and other areas to quickly add some statement-worthy shimmer. In addition, the Glitter Stick can be used as a [dewy eyeshadow](https://www.trendhunter.com/trends/gogo-cooling-shimmer-eyeshadow-stick) to draw more attention to one's eyes, with the bits of glitter reflecting the light that hits it. The miniature version of the Glitter Stick is available from retailers like [Sephora](https://www.trendhunter.com/trends/colorful-powder-luminizer), as well as from Milk Makeup's site. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 5% | Activity: 10% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Solid Formula Cosmetics:** The development of solid formulas in cosmetics presents opportunities for convenient and versatile products. - **Multi-purpose Makeup Products:** The trend towards multi-purpose makeup products allows consumers to save time and money, presenting opportunities for innovative and efficient beauty solutions. - **Miniature Beauty Products:** The rise of miniature beauty products caters to consumers' desire for portability and convenience, creating opportunities for travel-friendly and compact innovations. ### Industries Being Reshaped - **Cosmetics:** Cosmetics industry can explore solid formulas and multi-purpose products to offer convenient and versatile options for consumers. - **Beauty Retail:** Beauty retailers can tap into the growing demand for miniature beauty products by offering a variety of compact and travel-friendly options. - **E-commerce:** E-commerce platforms can capitalize on the popularity of multi-purpose makeup products by providing a wide range of innovative and efficient beauty solutions. ## Related on Trend Hunter - [Compact Shimmer Highlighters](https://www.trendhunter.com/trends/kimchi-chic-beauty.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Metallic Jelly Highlighters](https://www.trendhunter.com/trends/jelly-slime-all-over-highlighter.md) - [Cream Highlighter Sticks](https://www.trendhunter.com/trends/cream-highlighter-sticks.md) - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [Vibrant Pride Month Makeup](https://www.trendhunter.com/trends/beam-bright-rainbow-highlighter.md) - [Gilded Glowing Highlighters](https://www.trendhunter.com/trends/colorful-powder-luminizer.md) - [Swipe-On Protective Luminizers](https://www.trendhunter.com/trends/glowscreen-sunlighter-stick-spf-45.md) - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md)