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# Glitter-Infused Pizza Creations
DagWoods Pioneers Glitter Pizzas with Its 'Magical AF' Food Item

By Kalin Ned | Published 2018-06-19 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/glitter-pizza
References: [designtaxi](http://designtaxi.com/news/400157/Glittery-Pizzas-Prove-That-Magical-Things-Like-Rainbows-Cheese-Can-Co-Exist/) & [instagram](https://www.instagram.com/dagwoodspizza/?utm_source=ig_embed)

DagWoods — a restaurant that is based in Santa Monica, California — is making glamorous and whimsical strides in the food industry with its glitter pizza. With an array of colors and sparkly properties, the menu item definitely provides a one-of-a-kind photo opportunity for social media influencers.

The glitter pizza's base is "a no-frills, classic [Margherita](https://www.trendhunter.com/trends/old-world-maggie)" and the topping boast eye-catching, sparkly and ultra-colorful edible gel. As a result, DagWoods restaurant created a worthy meal to be paired with [Unicorn Frappucinos](https://www.trendhunter.com/trends/unicorn-crispy-bar) and other fairytale-esque menu items.

The glitter pizza is cleverly named 'Magical AF,' a title that strongly appeals to Millennials and [Gen Z](https://www.trendhunter.com/trends/glickles). In addition, DagWoods' creation is actively endorsed by celebrities like Holly Madison and Jimmy Kimmel, putting additional emphasis on the well-deserved popularity of such an extravagant culinary creation.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 94% | Activity: 99% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Why This Trend Is Growing

- **Glitter Food:** The trend of adding edible glitter or other sparkly toppings to foods expands to other types of dishes and cuisines beyond pizza.
- **Instagrammable Foods:** The trend of creating visually stunning, shareable foods that can go viral on social media continues to shape culinary innovation.
- **Celebrity-endorsed Dishes:** The trend of celebrities promoting and endorsing certain foods or dishes helps drive interest and popularity for certain restaurants and menu items.

### Industries Being Reshaped

- **Hospitality:** Restaurants, cafes, and other food establishments can capitalize on the trend of creating unique, Instagram-worthy dishes like glitter pizza to drive business and attract customers.
- **Food Manufacturing:** Companies that produce or sell edible glitter or other sparkly toppings can expand into the culinary industry by partnering with restaurants or creating DIY glitter food kits for home cooks.
- **Marketing and Advertising:** Marketing and advertising firms can study the tactics used by DagWoods and other businesses in creating visually stunning and enticing menu items aimed at drawing in younger demographics.

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