# Millennial-Targeted Glitter Lip Balms Glossier and Momofuku Milk Bar Created Birthday Balm Dotcom By Laura McQuarrie | Published 2017-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glitter-lip-balms References: [hypebae](https://hypebae.com/2017/6/glossier-birthday-balm-dotcom-momofuku-milk-bar) & [glossier](https://www.glossier.com/products/balm-dotcom) Since many Millennial beauty consumers grew up applying [glitter lip balms](https://www.trendhunter.com/trends/fresh-kiss-glossy-lip), it seems fitting that [Glossier's](https://www.trendhunter.com/trends/banana-pudding-balm-dotcom) newest Balm Dotcom variety reinvents the nostalgic cosmetic for grown-up audiences. The all-new Birthday Balm Dotcom has been created in collaboration with New York City's Momofuku Milk Bar, boasting the original antioxidant-rich formula with a base of beeswax and other conditioning ingredients, plus glitter and a cake flavor. Glossier's popular Balm Dotcom range has expanded to include flavors like Cherry, Mint and Coconut, all of which promise to appeal to the "lip-smacking, 11-year-old in you." Across the food, beverage and cosmetic industries, [birthday cake](https://www.trendhunter.com/trends/birthday-cake-toothpaste) has now become recognized as having a distinctive flavor that can stand on its own, as well as bold, bright and uplifting appearance to match. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 78% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Glitter Lip Balms for Adults:** There is an opportunity to continue creating nostalgic cosmetic items that appeal to adults. - **Flavored/ Scented Lip Balms:** There is room to create more lip balms with flavors/scent that appeals to adults. - **Birthday Cake Flavor Recognition:** Birthday cake is now recognized as a bold, bright and uplifting flavour that can stand on its own in the food, beverage and cosmetic industry. ### Sectors Adopting This - **Beauty Industry:** Beauty brands can create more personalized items that appeal to specific demographics. - **Food Industry:** Food industry can expand the idea of transferring certain flavors to other aspects of our lives. - **Lifestyle Industry:** Lifestyle bloggers and influencers can create content based on nostalgia and sentimental value. ## Related on Trend Hunter - [Celebratory Co-Branded Lip Balms](https://www.trendhunter.com/trends/funfetti-x-curology.md) - [Banana Pudding Lip Balms](https://www.trendhunter.com/trends/banana-pudding-balm-dotcom.md) - [Treat-Like Glossy Balms](https://www.trendhunter.com/trends/lip-snack.md) - [Roll-On Lip Glosses](https://www.trendhunter.com/trends/lip-smacker-rolly.md) - [Soda-Inspired Lip Balms](https://www.trendhunter.com/trends/cocokind-x-olipop.md) - [Nostalgic Lip Balm-to-Oils](https://www.trendhunter.com/trends/lipslider-lip-balm.md) - [Ultra-Cushiony Lip Balms](https://www.trendhunter.com/trends/star-balm.md) - [Returning Lip Balm Colorways](https://www.trendhunter.com/trends/glossiers-holiday-flavors.md) - [Non-Vegan Beeswax Balms](https://www.trendhunter.com/trends/glossier-4.md)