# Geek Repellent Glitch London's Anti-Nerd Branding Gets You the Bad Guy By Marissa Brassfield | Published 2009-07-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/glitch-london References: [behance.net](http://www.behance.net/Gallery/Glitch-Geek-Repellant-Branding/266166) & [graphiquefantastique.wordpress](http://graphiquefantastique.wordpress.com/) Unfortunately, geeks have not been fully embraced by all genres of popular culture, and Natasha Nuttall's branding for Glitch London's [body spray](https://www.trendhunter.com/trends/collectable-body-mist) certainly doesn't do the nerd world any favors. Natasha Nuttall's [Glitch London branding](https://www.trendhunter.com/trends/legitimate-you) follows a geek repellent theme. In the promo shots you see above, the young women spray Glitch as they might [bug spray](https://www.trendhunter.com/trends/charm-collection) and thereby ward off a sweater-wearing non-stud. Never fear, nerds--there's lots of love for you across the pond! ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 73% | Activity: 23% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Anti-nerd Branding:** Opportunity for developing disruptive marketing campaigns that cater to non-geek audiences. - **Geek Repellent:** Opportunity for creating products or services that mock or repel geeks. - **Non-conformist Marketing:** Opportunity for brands to differentiate themselves by embracing unconventional branding strategies. ### Who This Affects Most - **Personal Care:** Opportunity for personal care brands to create unique, attention-grabbing products that target specific consumer groups. - **Fashion:** Opportunity for fashion brands to explore anti-nerd aesthetics and appeal to non-geek consumers. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to develop disruptive campaigns that challenge traditional stereotypes and captivate new audiences. ## Related on Trend Hunter - [Tween-Targeted Deodarants](https://www.trendhunter.com/trends/neon-goat.md) - [Glitchy Burger Campaigns](https://www.trendhunter.com/trends/burger-glitch.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Interactive Grooming Brand Pop-Ups](https://www.trendhunter.com/trends/lower-body-spray.md) - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md) - [Interactive App-Themed Game Maps](https://www.trendhunter.com/trends/the-glitch.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md)