# Blue Glimmer Lipsticks Kat Von D Beauty's Glimmer Veil Lipstick in 'REVERB' Has Long-lasting Wear By Mary Van Puymbroeck | Published 2017-08-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/glimmer-veil-lipstick References: [hellogiggles](http://hellogiggles.com/kat-von-d-beauty-glimmer-veil-blue-lipstick-reverb-early-launch/) & [instagram](https://www.instagram.com/katvondbeauty/) The Kat Von D Beauty's latest formulation has arrived with its 'Glimmer Veil Lipstick.' The brand's founder, Kat Von D, said of the new product, "I wouldn’t say metallic and I wouldn’t call it glitter, so that’s why I called it glimmer...it has special flecks that are reflective, and when they’re applied, they lay flat on your lips and really create the most [reflective shine](https://www.trendhunter.com/trends/super-lustrous-glass-shine-balm)." To get fans excited for this new glimmer veil lipstick, the cult beauty brand has released just one of the line's nine colors -- a royal blue called 'REVERB.' Releasing such a bold color will generate interest with fans of the brand. Kat Von D Beauty is known for its eccentric yet moody take on makeup (think [grey, black and green lipsticks](https://www.trendhunter.com/trends/the-emperor-kraken-duo)). For young consumers looking to express themselves through their look, this [finely milled glitter lipstick](https://www.trendhunter.com/trends/revlon-glimmer-lip-treat-balm-mask) will be a hit. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 90% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Glimmer Lipsticks:** New glimmer lipsticks are becoming a popular trend in the makeup industry. - **Reflective Makeup:** Reflective makeup is becoming a new trend in the beauty industry, providing new opportunities for innovative formulations. - **Bold Color Releases:** Releasing bold colors is becoming a trend, generating consumer interest and excitement. ### Industries Being Reshaped - **Makeup:** The makeup industry is constantly evolving with new formulations and trends, providing opportunities for companies to innovate. - **Fashion:** The fashion industry is constantly changing, and trendsetters are always looking for new ways to stand out. - **Beauty Tools:** The beauty tool industry is seeing growth as consumers look for innovative ways to apply makeup. ## Related on Trend Hunter - [One-Step Glimmer Eyeshadows](https://www.trendhunter.com/trends/glimmer-liquid-shadow.md) - [Shimmery Lip Balms](https://www.trendhunter.com/trends/fresh-kiss-glossy-lip.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [Blue-Tonal Makeup Products](https://www.trendhunter.com/trends/kulfi.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Extra-Glossy Lip Oils](https://www.trendhunter.com/trends/glow-reviver-lip-oil.md) - [Metallic Gel Eyeshadows](https://www.trendhunter.com/trends/gel-eyeshadow.md) - [Glass-Like Finish Lip Balms](https://www.trendhunter.com/trends/super-lustrous-glass-shine-balm.md) - [Vibrant Fuchsia Lipstick Shades](https://www.trendhunter.com/trends/velvet-cream-lipstick.md)