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# One-Step Glimmer Eyeshadows
Revlon Glimmer Liquid Shadow Adds Dazzling Shimmer to the Eyes

By Michael Hemsworth | Published 2025-06-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/glimmer-liquid-shadow
References: [drugstorenews](https://drugstorenews.com/news-briefs/2025-06-04?article=revlon-releases-glimmer-liquid-shadow) & [revlon](https://www.revlon.ca/en-ca/eyes/eye-shadow)

![One-Step Glimmer Eyeshadows](https://cdn.trendhunterstatic.com/thumbs/572/glimmer-liquid-shadow.jpeg)

The [Revlon](https://www.trendhunter.com/trends/glimmer-blush-drops) Glimmer Liquid Shadow is a dazzling new range of products perfect for helping consumers to achieve a wide range of glitzy looks in a one-step way. The product is reported to have a weightless formulation that's intended to be applied for bold, high-impact color with eye-catching pigment and sparkle to boot. The [liquid eyeshadow](https://www.trendhunter.com/trends/eye-tint) is rated to deliver up to 24-hours of shine and comes in eight [glitter, metallic and satin finishes](https://www.trendhunter.com/trends/infinite-blossom-collection).

The Revlon Glimmer Liquid Shadow has a water-based formula that uses the brand's Color Lock Technology to combat against oil, sweat and tears that can mess up the look. Priced at $8.98 each, the eyeshadows are easy to apply and have minimal fallout.

## Trend Insights (Trend Hunter)

- Score: 7.3/10
- Popularity: 88% | Activity: 91% | Freshness: 41%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **One-step Beauty Solutions:** The rise of one-step beauty products reflects a consumer demand for convenience and time-saving solutions, offering opportunities for innovation in creating multi-purpose beauty items.
- **Long-lasting Makeup Products:** The development of products offering extended wear time, such as the 24-hour shine eyeshadows, highlights a trend toward long-lasting makeup that can withstand different environments.
- **Water-based Cosmetics:** Utilizing water-based formulations, like Revlon’s Color Lock Technology, showcases a trend towards lightweight, yet durable cosmetic products catering to consumers who prioritize ease of application and comfort.

### Industries Being Reshaped

- **Cosmetics Industry:** The introduction of innovative formulations in cosmetics, such as liquid eyeshadows with high-impact colors, drives competition and sets new standards for product performance and convenience.
- **Personal Care Industry:** An increasing interest in multifunctional personal care products that provide long-lasting results aligns with a growing consumer base seeking efficient beauty routines.
- **Fashion and Beauty Retail:** Retailers focusing on trendy, easy-to-use beauty products like Revlon's one-step eyeshadows are positioned to attract consumers looking for the latest in beauty innovations and accessible glamour.

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