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# Versatile Comfort Running Sneakers
ASICS' GlideRIde is Perfect for Athletes and Non-Athletes

By Amy Duong | Published 2019-09-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/glideride
References: [highsnobiety](https://www.highsnobiety.com/p/asics-glideride-release-date-price/)

[ASICS](https://www.trendhunter.com/trends/gelkayano-32)' latest GlideRide technology has gone through different series of testing on current and former athletes to promise functionality. Runners were asked to run at a moderate pace and it was found that the energy return allowed them to run further and longer than usual.

The sneakers feature a special eponymous midsole that reduces energy loss and notably implements a curved midsole. This element minimizes movement around the ankle for better joint support and the rearfoot boasts [GEL cushioned technology](https://www.trendhunter.com/trends/gelquantum-kinetic-sp) for added comfort. The uppers are constructed from a blend of [engineered mesh](https://www.trendhunter.com/trends/asics-gelcumulus16) to deliver breathability as well. The overall components of the footwear model make the design suitable for runners and non-runners for sports or casual wear. The GlideRide sneakers are set to launch online at ASICS and at global retailers on September 27th.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 78% | Activity: 63% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Curved Midsole Sneakers:** Opportunity to disrupt the sneaker industry by implementing curved midsole in different types of footwear for better joint support.
- **Energy Return Footwear:** The energy return technology used in ASICS' GlideRide can be adapted to other types of shoes, providing an opportunity for innovation across various industries.
- **Versatile Sports Sneakers:** The versatility of ASICS' GlideRide sneakers presents an opportunity to expand the market to non-athletes, creating demand for performance sneakers for all types of activities.

### Who This Affects Most

- **Athletic Footwear:** The energy return and curved midsole technology in ASICS' GlideRide can be adopted by athletic footwear brands for better performance and joint support.
- **Casual Footwear:** The comfort and versatility of ASICS' GlideRide can be adapted by casual footwear brands to create sneakers suitable for work or everyday use.
- **Health and Wellness:** The joint support and energy return technology in ASICS' GlideRide can be implemented in medical footwear, providing comfortable and supportive options for those with joint pain or foot conditions.

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