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# Supercar Speed Demons
The Glickenhaus Ferrari Hits the Track

By Chalaine Mantha | Published 2011-01-19 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/glickenhaus-ferrari
References: [motorauthority](http://www.motorauthority.com/blog/1053732_glickenhaus-ferrari-p4-5-competizione-hits-the-track-on-video) & [youtube](http://www.youtube.com/watch?v=Bx33GYBx-58&feature=player_embedded)

The Glickenhaus Ferrari looks just as awesome as it sounds. The car is a James Glickenhaus custom track-specific P4/5 Competizione based on his one-off Ferrari P4/5. Nelson Ireson describes it as "an orgy of carbon fiber and beautiful craftsmanship."

The video shows the Glickenhaus Ferrari on its first run of a track. The British Touring Car Championship driver Fabrizio Giovanardi was the test-driver who gave the car a big thumbs up.

**Implications** - Consumers in modern society are looking for the most technologically advanced products. Items featuring a hyper-modern aesthetic are appealing to those who want to stay on the cutting edge. Companies trying to appeal to contemporary shoppers could focus on this.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 22% | Activity: 89% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Hyper-modern Aesthetic:** Incorporating a hyper-modern aesthetic in products can attract consumers who seek technologically advanced and cutting-edge items.
- **Carbon Fiber Innovation:** Exploring carbon fiber materials and craftsmanship can lead to disruptive innovations in automotive design and manufacturing.
- **Track-specific Customization:** Providing track-specific customization options for high-performance vehicles presents an opportunity to cater to racing enthusiasts and professionals.

### Who This Affects Most

- **Automotive Manufacturing:** Automakers can capitalize on disruptive carbon fiber innovations to create high-performance vehicles with exceptional aesthetics.
- **Luxury Goods:** Luxury brands can incorporate hyper-modern aesthetics into their products to appeal to consumers seeking cutting-edge and technologically advanced items.
- **Motorsports:** Companies involved in motorsports can offer track-specific customization options for enthusiasts and professionals, providing a competitive edge in the market.

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