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# Community-Owned Whiskey Labels
Glenwyvlis Distillery Launches First-Ever Whiskey

By Niko Pajkovic | Published 2021-12-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/glenwylis
References: [whiskyintelligence](https://www.whiskyintelligence.com/2021/12/worlds-first-100-community-owned-distillery-launches-first-whisky-scotch-whisky-news/) & [glenwyvis](https://glenwyvis.com/)

![Community-Owned Whiskey Labels](https://cdn.trendhunterstatic.com/thumbs/466/glenwylis.jpeg)

GlenWyvis, the world's first 100% community-owned distillery, has officially launched its first whiskey, the GlenWyvis Highland Single Malt Scotch Whiskey.

The distillery produced 3,600 bottles of the new three-year-old expression, 2,000 of which sold out almost immediately via online pre-sales. The whiskey itself is made from a batch of 18 casks, including 15 first-fill ex-Tennesse whiskey barrels.

As a result, the whiskey arrives with a [50% ABV](https://www.trendhunter.com/trends/highproof-american-singlemalt-whiskey) and a complex flavor profile. On the nose, it is said to deliver a light, floral, and malty taste, while the palate features flavors of rich stone-fruit, brown sugar, ripe orchard fruit, and vanilla.

"The 2018 distillation of 18 casks has produced a delicious whisky. Young whisky brings you so close to the grain – this is the first step, and it is pure GlenWyvis. This first step is part of a long journey for GlenWyvis Distillery, and I can’t wait to see where it takes us," said GlenWyvis Board Chairman David Graham.

Image Credit: GlenWyvis

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 3% | Activity: 4% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Community-owned Distilleries:** Opportunity for communities to collectively own and operate distilleries, providing unique and high-quality spirits.
- **First-fill Barrels:** Using first-fill barrels from other spirits provides unique and complex flavor profiles for whiskies.
- **Online Pre-sales:** Online pre-sales of limited edition spirits provides a unique marketing opportunity for distilleries.

### Where This Applies

- **Craft Spirits:** Craft distilleries can employ the community-owned model to create unique and high-quality spirits.
- **Barrel Manufacturing:** Increased demand for first-fill barrels could create opportunities for new or expanding cooperages.
- **E-commerce:** E-commerce platforms can market and sell limited edition spirits to a wider audience, providing new revenue streams for distilleries.

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- [Cask-Finished Single Malt Whiskies](https://www.trendhunter.com/trends/the-glasgow-distillery.md)
- [Historic Single Malt Whiskeys](https://www.trendhunter.com/trends/john-crabbie-co.md)
- [50-Year-Old Single Malts](https://www.trendhunter.com/trends/50yearold-single-malt.md)
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- [Ultra-Rare Single-Malt Whiskeys](https://www.trendhunter.com/trends/the-glen-grant-splendours-collection.md)
- [Fruit-Forward Scotch Whiskeys](https://www.trendhunter.com/trends/the-heart-cut-12-ncnean-distillery.md)
- [Limited-Edition Single-Malt Scotch Whiskies](https://www.trendhunter.com/trends/singlemalt-scotch-whisky.md)
- [American-Honoring Single Malt Whiskies](https://www.trendhunter.com/trends/founders-release.md)
