# Fruit Infusion Vodka Liquors These New Glen's Vodka Products Have a 20% ABV By Michael Hemsworth | Published 2019-02-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/glens-vodka References: [conveniencestore](https://www.conveniencestore.co.uk/products/glens-vodka-debuts-two-new-fruity-variants/576486.article?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=rss) & [glensvodka](http://glensvodka.com) These new spirits from Glen's Vodka have been made available for consumers who are seeking out a refreshing way to enjoy their favorite cocktails without the need for traditionally high-alcohol spirits. Maintaining an ABV of 20%, the spirits are made with a premium blend of the brand's vodka along with fruit extract to position them as ideal for [fruit-forward cocktails](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages). The spirits are also an excellent option for consumers looking to [decrease their intake of alcohol](https://www.trendhunter.com/trends/edinburgh-gin-raspberry-collins) by reducing the alcohol content, which can be further restricted by curbing use of the product or diluting it in non-alcohol mixes. The Glen's Vodka fruit vodka products come in two flavor options including [Peach & Passionfruit](https://www.trendhunter.com/trends/peach-flavored-vodka-sodas) and Strawberry & Apple, which are both positioned to satisfy impending spring demand for fruity libation products. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 11% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Fruit-infused Spirits:** Opportunity for liquor companies to create fruit-infused spirits with lower alcohol content and appeal to health-conscious consumers. - **Low Alcohol Content Cocktails:** Opportunity for bartenders to experiment with cocktails that use lower alcohol content spirits while keeping the taste and flavor profile of the drink intact. - **Fruity Libations:** Opportunity for bars and restaurants to offer a variety of fruity libations to meet the growing demand of health-conscious consumers and those who prefer lighter alcoholic beverages. ### Where This Applies - **Liquor Industry:** Liquor companies can innovate by creating low-alcohol content drinks with special blends of fruits for a new market of health-conscious consumers. - **Bar and Restaurant Industry:** Bars and restaurants can innovate by offering a variety of fruity libations for health-conscious consumers and those who prefer lighter alcoholic beverages. - **Beverage Industry:** Beverage companies can innovate by launching new products that cater to the growing demand for low-alcohol content drinks and cocktails that use fruit-infused spirits. ## Related on Trend Hunter - [Lower-ABV Flavored Vodkas](https://www.trendhunter.com/trends/flavored-absolut-vodka.md) - [Flavorful Vodka Shooter Spirits](https://www.trendhunter.com/trends/absolut-vodka-collection.md) - [Naturally Flavored Alcohol-Free Vodkas](https://www.trendhunter.com/trends/alcoholfree-flavored-vodkas.md) - [Smooth Fruit-Forward Vodkas](https://www.trendhunter.com/trends/seagrams-vodka.md) - [Spirits-Based Seltzers](https://www.trendhunter.com/trends/truly-vodka-seltzer.md) - [Spritz-Style Cocktail Liqueurs](https://www.trendhunter.com/trends/gordons-spritz-edition.md) - [Hard Seltzer-Inspired Vodkas](https://www.trendhunter.com/trends/truly-flavored-vodka.md) - [Low-Calorie RTD Vodka Cocktails](https://www.trendhunter.com/trends/vodka-refreshers.md) - [Low-Alcohol Canned Cocktails](https://www.trendhunter.com/trends/edinburgh-gin-raspberry-collins.md)