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# Clever Contemporary T-Shirts
The Glennz Tees 2013 Concepts Give a Twist to Pop Culture

By Akihiko Tse | Published 2013-09-20 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/glennz-tees-2013
References: [behance.net](http://www.behance.net/gallery/Glennz-Tees-Concepts-Jul-Dec-2013/9950145) & [store.glennz](http://store.glennz.com/)

A new collection of concept shirt designs for the Glennz Tees Jul-Dec 2013 line by New Zealand-based freelance graphic designer and illustrator Glenn Jones are clever as they are fun and comical. The new line of t-shirts by Jones, who has worked for over 20 years in design packaging and illustrating, infuses different elements of pop culture together with comic book styles and caricature, such as the hybrid of Sesame Street character Bert with the notorious school teacher-turned-drug-dealer Heisenberg to create ‘Heisenbert.’

Other t-shirt designs by Jones include a torch with an image of the character Flash’s face placed at the light head, titled ‘Flashlight,’ while other images include that of a Swiss army knife extending into a sword and another titled ‘When Wind Dancers Turn Bad,’ which shows one wielding a chain saw near a person. Jones has invited viewers to vote for their favorite concept t-shirt designs at his website store.glennz.com.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 98% | Activity: 93% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### What Makes This Trend Stand Out

- **Design-inspired Clothing:** New collections of t-shirt designs inspired by different elements of graphic design and pop culture with clever twists can disrupt the clothing industry by attracting a new category of buyers.
- **Crowdsourced Design:** Inviting viewers to vote for their favorite concept t-shirt designs can disrupt the traditional design process and enable designers to harness the power of crowdsourcing for their creative work.
- **Pop Culture Mashups:** Fusing elements of pop culture together with comic book styles and caricature can disrupt the entertainment industry by creating new genres of content that appeal to a diverse audience demographic.

### Sectors Adopting This

- **Fashion:** The fashion industry can create new partnerships with graphic designers and illustrators to offer innovative clothing designs that appeal to younger generations.
- **Art and Design:** The art and design industry can leverage crowdsourcing to offer creative services that are more responsive to the customer's needs and preferences.
- **Entertainment:** The entertainment industry can explore new revenue streams by tapping into the potential of pop culture mashups and introducing new kinds of merchandise and content.

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