# Vividly Dreamy Whisky Ads Glenmorangie's Delicious and Wonderful Ad Spot is Quirky By Ell Smith | Published 2020-12-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/glenmorangies-delicious-and-wonderful References: [adweek](https://www.adweek.com/agencies/glenmorangie-delicious-wonderful-miles-aldridge-ads/) & [glenmorangie](https://www.glenmorangie.com/en-us) [Glenmorangie's](https://www.trendhunter.com/trends/a-tale-of-the-forest) Delicious and Wonderful ad spot takes a swift departure from the classic tropes used in [Whiskey ads](https://www.trendhunter.com/trends/aviation-gin-commercial) to offer the viewer something a little more whimsical and playful. The ad, which was shot by famed photographer Miles Aldridge, injects magic into everyday moments, leaving the consumer with a vivid dream-like aesthetic that re-imagines what drinking whiskey feels like. The 60-second ad is also accompanied by a photo campaign, which makes something a little more playful out of common moments. Some of these moments include taking transportation, going on a [camping trip](https://www.trendhunter.com/trends/smores-whiskey), playing the piano, or sharing a drink with a neighbor. The youthful and playful ad spot closes with the tagline 'Delicious and Wonderful'. Image Credit: Glenmorangie ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 28% | Activity: 11% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Whimsical Whiskey Advertising:** The Glenmorangie ad spot showcases a departure from traditional whiskey ads, offering a more whimsical and playful approach. - **Dream-like Beverage Imagery:** The ad injects magic into everyday moments, creating a vivid dream-like aesthetic that reimagines the experience of drinking whiskey. - **Playful Photo Campaigns:** The accompanying photo campaign adds a playful twist to ordinary moments, providing a fresh and engaging way to connect with consumers. ### Industries Being Reshaped - **Alcohol and Beverage Marketing:** Brands can disrupt the alcohol and beverage industry by experimenting with unconventional and whimsical advertising approaches. - **Photography and Art Direction:** There is an opportunity for photographers and art directors to explore dream-like aesthetics and inject magic into advertising campaigns. - **Creative Advertising Agencies:** Advertising agencies can capitalize on the trend by offering clients imaginative photo campaigns that transform ordinary moments into extraordinary experiences. ## Related on Trend Hunter - [Summer-Ready Elevated Cocktail Experiences](https://www.trendhunter.com/trends/summer-cocktail-culture.md) - [Exclusive Whisky Experiences](https://www.trendhunter.com/trends/spot-the-stag.md) - [Global Scotch Whisky Campaigns](https://www.trendhunter.com/trends/heres-to-the-story.md) - [Tongue-in-Cheek Spirit Campaigns](https://www.trendhunter.com/trends/lidl-ben-bracken-islay-single-malt.md) - [Social Persona-Liked Whisky Cocktails](https://www.trendhunter.com/trends/social-persona.md) - [Tartan-Patterned Spirit Campaigns](https://www.trendhunter.com/trends/bespoke-tartan.md) - [Summer-Ready Scotch Whisky Cocktails](https://www.trendhunter.com/trends/scotch-whiskey-cocktails.md) - [Vibrant Whisky Cocktails](https://www.trendhunter.com/trends/single-malt-cocktails.md) - [Artful Nature-Inspired Whiskeys](https://www.trendhunter.com/trends/a-tale-of-the-forest.md)