# Consumable Whisky Pods The Glenlivet Capsule Collection is Package-Free By Laura McQuarrie | Published 2019-10-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/glenlivet-capsule-collection References: [twitter](https://twitter.com/TheGlenlivet/status/1179447297807147009) & [theglenlivet](https://www.theglenlivet.com/) Changing attitudes towards conventional packaging solutions are challenging brands to distribute their products in creative new ways and to do so, whisky brand [The Glenlivet](https://www.trendhunter.com/trends/the-twelve-elements) unveiled The Glenlivet Capsule Collection. In partnership with sustainable packaging company Nootka and cocktail legend Alex Kratena, The Glenlivet created "[glassless cocktails](https://www.trendhunter.com/trends/cocktail-shots1)" that are wrapped in [edible, seaweed-based pods](https://www.trendhunter.com/trends/junoco-2). These consumable capsules offer a completely different way for adults to experience the brand's products and do so in a sustainable way. The Glenlivet Capsule Collection, unveiled at London Cocktail Week, features edible, fully biodegradable capsules that burst in the mouth to provide a shot of flavor, all without the need for traditional cocktail-making tools and accessories like drinkware, ice or stirrers. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 62% | Activity: 97% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Packaging Solutions:** The trend towards sustainable packaging challenges brands to find creative ways to distribute their products. - **Edible Packaging:** The use of edible seaweed-based pods offers a unique and eco-friendly packaging solution. - **Alternative Cocktail Formats:** Consumable capsules provide a novel and convenient way for adults to experience cocktails on-the-go. ### Sectors Adopting This - **Whisky:** The Glenlivet Capsule Collection showcases the innovative use of consumable pods to enhance the whisky drinking experience. - **Packaging:** The collaboration between The Glenlivet and Nootka highlights the potential of sustainable packaging solutions in the industry. - **Cocktail:** The concept of glassless cocktails opens up opportunities for bars and beverage companies to offer unique and eco-friendly drink experiences. ## Related on Trend Hunter - [Paper Bottle-Packaged Cocktails](https://www.trendhunter.com/trends/world-of-zing-cocktails.md) - [Twist-and-Mix Cocktails](https://www.trendhunter.com/trends/twist-mix-cocktails.md) - [Smashable Whisky Packaging](https://www.trendhunter.com/trends/the-51.md) - [Low-Waste Sustainable Spritzes](https://www.trendhunter.com/trends/the-sustainable-spritz.md) - [Eco-Conscious Scotch Packaging](https://www.trendhunter.com/trends/laphroaig-packaging.md) - [Refillable Alcohol Containers](https://www.trendhunter.com/trends/diageo-ecospirits.md) - [Paper-Made Spirit Bottles](https://www.trendhunter.com/trends/johnnie-walker-black-label-bottle.md) - [Biodegradable Supplement Capsules](https://www.trendhunter.com/trends/vapsula.md) - [Sustainable Canned Cocktails](https://www.trendhunter.com/trends/dunnet-bay-distillers.md)