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# Pre-Mixed Pouch Cocktails
Glenfarclas New RTD Cocktails Celebrate Scottish Poet Robert Burns

By Niko Pajkovic | Published 2022-01-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/glenfarclas
References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2022/01/glenfarclas-unveils-pre-mixed-cocktails/) & [glenfarclas](https://glenfarclas.com/landing-page/)

![Pre-Mixed Pouch Cocktails](https://cdn.trendhunterstatic.com/thumbs/469/glenfarclas.jpeg)

[Scotch whiskey maker](https://www.trendhunter.com/trends/colder-months) Glenfarclas has teamed up with The Drinks Drop to create two [pre-mixed cocktails](https://www.trendhunter.com/trends/slow-low1), both of which have been designed to celebrate Scottish poet Robert Burns. The two [ready-to-drink offerings](https://www.trendhunter.com/trends/suntory-world-whisky-ao-highball) include 'Strawberry & Balsamic Rob Roy' and 'Coffee & Cacao Bobby Burns.'

The cocktails are made using Glenfarclas' 60% ABV 105 whiskey and arrive in a unique pouch format, designed by The Drinks Drop. The Strawberry & Balsamic Rob Roy (27% ABV) delivers a sweet and sophisticated blend of flavors with notes derived from strawberry, balsamic, and orange bitters. Meanwhile, Coffee & Cacao Bobby Burns (28% ABV) offers a "powerful and invigorating" twist on the classic cocktail. The coffee-focused offering combines cacao-infused Glenfarclas 105 with Mr Black Coffee Liqueur, Bénédictine liqueur, chocolate wine, and chocolate bitters.

Image Credit: Glenfarclas

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 47% | Activity: 43% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Pre-mixed Pouch Cocktails:** The rise of pre-mixed cocktails in pouches allows companies to offer convenience and creativity for consumers in the alcohol industry.
- **Ready-to-drink Cocktails:** Ready-to-drink cocktails provide an opportunity for companies to tap into the growing trend of at-home drinking and offer unique flavor combinations.
- **Collaboration with Mixology Services:** Collaborating with mixology services allows spirits companies to tap into new markets and offer creative cocktail options to consumers.

### Industries Being Reshaped

- **Alcohol Industry:** Alcohol companies can benefit from the growth of the pre-mixed cocktail trend by creating new products and offering unique flavor combinations that appeal to consumers.
- **Packaging Industry:** The rise of pre-mixed pouch cocktails provides an opportunity for packaging companies to offer innovative and eco-friendly solutions to the alcohol industry.
- **Mixology Services:** Mixology services can benefit from collaborations with spirits companies to expand their offerings and appeal to a wider range of consumers.

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