# Brocade Beautiful Glen Luchford Dresses Eniko Mihalik in Decadent Prints for Another Magazine By Marissa Brassfield | Published 2009-09-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glen-luchford-another-magazine References: [fashiongonerogue](http://www.fashiongonerogue.com/2009/09/eniko-mihalik-by-glen-luchford-for-another-magazine/) & [anothermag](http://www.anothermag.com/) This shoot by Glen Luchford for Another Magazine proves that brocade isn't just a fabric for uncomfortable furniture and decadent drapes. Model Eniko Mihalik takes to the [streets of New York](https://www.trendhunter.com/trends/back-to-the-city) in shimmery fashions from Alexander McQueen, Comme des Garçons and [Gucci](https://www.trendhunter.com/trends/gucci-decor-2) courtesy of stylist Camille Bidault Waddington. Check out more images of this layout by Glen Luchford for Another Magazine in the gallery above, and keep clicking for more decadent features. **Implications** - In the last few years, there has been an increased importance placed on ad campaigns that look less like glossy, high-fashion marketing pieces and more like candid, gritty real life images. A company would be wise to invest in advertising that features someone enjoying their products on the streets, in a manner similar to the way an average consumer would. The ad creates a subconscious emotional connection between consumer, model, and brand, increasing the chances the consumer will identify with and purchase it. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 41% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Decadent Fashion:** Companies should consider advertising their products in a candid manner, similar to how average consumers would use them, to create a subconscious emotional connection and increase sales. - **Shimmery Fabrics:** There is a growing interest in using unconventional fabrics such as brocade for fashion, representing an opportunity for innovative fabric-makers to boost their sales through collaborations with fashion designers. - **Gritty Marketing:** The trend of using candid and realistic images for ad campaigns will continue to grow, offering an opportunity for disruptive startups to offer innovative marketing strategies to companies. ### Industries Being Reshaped - **Fashion:** The fashion industry should explore the use of unconventional fabrics such as brocade to design new products and appeal to customers. - **Textiles:** The growing interest in unconventional fabrics for fashion, such as brocade, signifies an opportunity for textile companies to collaborate with designers to create new products and increase sales. - **Marketing:** Innovative marketing strategies that incorporate realistic and candid images should be explored by marketing startups aiming to disrupt the traditional advertising industry. ## Related on Trend Hunter - [Romantic Luxury Home Décor](https://www.trendhunter.com/trends/gucci-decor-2.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)