# Flavored Gluten-Free Granolas Glebe Farm Introduces an Updated Gluten-Free Granola Range By Kanesa D | Published 2023-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/glebe-farm References: [retailtimes](https://retailtimes.co.uk/glebe-farm-introduces-new-and-improved-gluten-free-granola-range/) & [glebefarmfoods](http://www.glebefarmfoods.co.uk)  [Glebe Farm](https://www.trendhunter.com/trends/pureoaty-creamy-enriched) introduces its novel granola range, featuring a new packaging update and a revamped ingredient list. Commencing its availability in early September, the meticulously curated selection is now encapsulated under the PureOaty brand, delivering Choco Chip, Maple & Banana, and Strawberry flavors. The Maple & Banana and Strawberry iterations feature increased oat content, while the Choco Chip flavor opts for vegan chocolate. Additionally, these [revamped recipes](https://www.trendhunter.com/trends/protein-granolas) are meticulously aligned with the parameters stipulated by the HFSS regulations, making them a good source of nutrition for everyone at the breakfast table. “We take pride in producing the purest, British gluten-free oats that not only fall under the [Free From category](https://www.trendhunter.com/trends/freee-muesli), but also deliver an exceptional taste experience," said Tony Holmes, chief operating officer at Glebe Farm. Image Credit: Vladislav Noseek ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 3% | Activity: 3% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Revamped Packaging:** Glebe Farm introduces an updated gluten-free granola range featuring a new packaging update, creating an opportunity for disruptive innovation in sustainable and eye-catching designs. - **Increased Oat Content:** The Maple & Banana and Strawberry flavors of the PureOaty granola range feature increased oat content, presenting a disruptive innovation opportunity for ingredient suppliers to provide sustainable and high-quality oats. - **HFSS Compliant:** The revamped granola recipes are meticulously aligned with HFSS regulations, revealing an opportunity for disruptive innovation in developing healthier and nutritious breakfast options for consumers. ### Industries Being Reshaped - **Packaging Design:** The updated granola packaging creates an opportunity for disruptive innovation in the packaging design industry to create sustainable and visually appealing packaging solutions. - **Ingredient Supply:** The increased oat content in the PureOaty granola range presents an opportunity for disruptive innovation in the ingredient supply industry to provide sustainable and high-quality oats to meet the demand. - **Health and Nutrition:** The HFSS compliant granola recipes offer an opportunity for disruptive innovation in the health and nutrition industry to develop healthier and nutritious breakfast options for consumers seeking a balanced diet. ## Related on Trend Hunter - [Indulgent Free-From Granolas](https://www.trendhunter.com/trends/just-live-a-little-granola.md) - [Dessert-Like Protein Granolas](https://www.trendhunter.com/trends/fuel10k-granola.md) - [Maple-Flavored Porridge Cereals](https://www.trendhunter.com/trends/nairns-scottish-porridge-oats.md) - [Snack Bar-Inspired Granolas](https://www.trendhunter.com/trends/nkd-granola.md) - [Nutritious Flavor-Packed Granolas](https://www.trendhunter.com/trends/raise-granola.md) - [Gut Health Support Granolas](https://www.trendhunter.com/trends/biome-granolas.md) - [Nutty Maple-Infused Granolas](https://www.trendhunter.com/trends/maple-pecan-granola.md) - [Flavorful Grain-Free Granolas](https://www.trendhunter.com/trends/grainfree-granolas.md) - [Fruity Minimal Ingredient Oatmeals](https://www.trendhunter.com/trends/quaker-oats-fruit.md)