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# Gift-Giving Platforms
The Gleam App Highlights Small, Eco-Friendly Businesses for Gift-Giving

By Grace Mahas | Published 2021-08-18 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/gleam
References: [gleam.io](https://gleam.io/)

[Gleam](https://www.trendhunter.com/trends/gleam-1) is a free new [gift-giving app](https://www.trendhunter.com/trends/digital-gifting-platform) that helps eliminate the time-consuming task of finding great gifts for the special people in your life. Whether that be a birthday, an anniversary, graduation, or even just the holidays, the platform is perfect for busy folk looking for an easy shopping experience to find meaningful gifts. Moreover, the app will send you reminders so you never forget an important milestone.

In addition, Gleam works closely with small businesses to find curated gifts. The app was started by a mom who forgot her godson's birthday and began to realize buying presents seemed more like a chore. The platform is simple to use and sends a questionnaire to recipients to find interest-based gifts for them.

Image Credit: Gleam

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 73% | Activity: 84% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### What's Driving This Trend

- **Gift-giving Automation:** A trend towards apps and services that help people curate and send personalized gifts without the hassle of traditional gift-giving.
- **Eco-friendly Gifting:** An increased demand for eco-friendly, sustainable and socially responsible gifts that benefit the environment and the economy.
- **Gift Reminders:** A trend towards reminder apps that help consumers keep track of important gift-giving occasions to ensure they never forget an important milestone.

### Who This Affects Most

- **E-commerce:** Online e-commerce platforms are poised to capitalize on the trend of gift-giving automation and eco-friendly gifting.
- **Small Business:** Small businesses that offer eco-friendly and sustainably produced goods can benefit from partnerships with curated gift-giving platforms like Gleam.
- **Personalized Services:** Personalized services that take the guesswork out of gift-giving, such as Gleam's questionnaires, are likely to see increased demand.

## Related on Trend Hunter

- [Smart Gift Matching](https://www.trendhunter.com/trends/thoughtful-aipowered-gift-adviser.md)
- [Personalized Gifting Platforms](https://www.trendhunter.com/trends/oremi.md)
- [AI-Powered Social Gifting Apps](https://www.trendhunter.com/trends/ai-powered-social-gifting-app.md)
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- [Personalized Gift Ideas](https://www.trendhunter.com/trends/perfect-gifts.md)
- [Personalized AI Gift Recommender](https://www.trendhunter.com/trends/gift-recommender.md)
- [Digital Gift Creators](https://www.trendhunter.com/trends/gifts-qr.md)
- [Social Wishlist Networks](https://www.trendhunter.com/trends/wishspace.md)
