# Hydrating Milky Essences Rhode's Glazing Milk Preps Skin and Boosts Barrier Function By Laura McQuarrie | Published 2023-06-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/glazing-milk References: [thezoereport](https://www.thezoereport.com/beauty/rhode-skin-glazing-milk) & [rhodeskin](https://www.rhodeskin.com/products/glazing-milk) Hailey Bieber’s [Rhode](https://www.trendhunter.com/trends/barrier-butter) has made a name for itself with products that support dewy, hydrated skin and the soon-to-be-released Glazing Milk is no different. This product is meant to be the first step in a cleansing routine and it deeply protects and hydrates the skin to prepare it for the application of other products, all the while acting as a treatment in its own right. The luxurious, milky formula for all skin types is super supportive of the [skin barrier](https://www.trendhunter.com/trends/barrier-bounce-bi-phase-mist) and it contains clinically proven ingredients and a skin-identical lipid concentrate. This lightweight and smooth product can be used straight away after cleansing (morning or night,) all across the face, neck and décolleté so that its [trio of ceramides](https://www.trendhunter.com/trends/ceramide-serum-mist), beta-glucan, magnesium, zinc and copper can get to work. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 48% | Activity: 69% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Hydrating Milky Essences:** Milky, hydrating skincare products that support the skin's barrier function and act as a treatment in their own right. - **Skin Barrier Function Boosters:** Products that protect and improve the skin's barrier function and overall health. - **Skin-identical Lipid Concentrates:** Skincare formulas that utilize ingredients identical to those found in the skin, promoting absorption and effectiveness. ### Sectors Adopting This - **Skincare:** Developing skincare products that prioritize skin barrier health and hydration. - **Cosmetics Retail:** Providing consumers with a variety of milky, hydrating skincare options that support skin health. - **Beauty Technology:** Innovating new technology to improve the efficacy of skincare products that support skin barrier health. ## Related on Trend Hunter - [Multi-Purpose Moisturizers](https://www.trendhunter.com/trends/barrier-butter.md) - [Honey-Infused Hydrating Essences](https://www.trendhunter.com/trends/honey-milk-hydrating-essence.md) - [Milky Lightweight Moisturizers](https://www.trendhunter.com/trends/the-base-face-milk.md) - [Hydrating Milky Moisturizers](https://www.trendhunter.com/trends/hydrating-milky-moisturizer.md) - [Milky Hydration Serums](https://www.trendhunter.com/trends/hydrating-milk-serum.md) - [Hydrating Milky Toners](https://www.trendhunter.com/trends/hydrating-milky-toner.md) - [3-in-1 Serum-Infused Sprays](https://www.trendhunter.com/trends/french-rose-milk.md) - [Barrier-Strengthening Moisturizers](https://www.trendhunter.com/trends/molecular-mesh.md) - [Hydrating Milky Toners](https://www.trendhunter.com/trends/green-tea-ceramide-milk.md)