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# 40s-Inspired Glasses Frames
The Persol Galleria 900 Collection Draws from the Brand's Archive

By Michael Hemsworth | Published 2016-06-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/glasses-frames
References: [werd](http://www.werd.com/35090/persol-galleria-900/) & [persol](http://www.persol.com/usa/special-edition/galleria-900)

[Vintage glasses frames](https://www.trendhunter.com/trends/bru-eyewear-1) have consistently been in vogue for several seasons, so the [Persol](https://www.trendhunter.com/trends/persol) Galleria 900 Collection looks to help consumers get retro design inspiration in a newly refreshed version.

Drawing from the brand's 1940s archive, the Persol Galleria 900 Collection consists of [prescription varieties and sunglasses](https://www.trendhunter.com/trends/quays-optical-line) that are inherently Italian and crafted to perfection.

The Persol Galleria 900 Collection features glasses frames that highlight the best features the brand is known for -- quality, craftsmanship, style etc. -- as well as how a brand can innovative by revisiting a previous idea.

Featuring each style in a wide array of color options, the Persol Galleria 900 Collection is currently available to peruse, but has not been listed with prices or availability just yet.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 89% | Activity: 87% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Vintage Eyewear:** The trend of vintage eyewear frames creates an opportunity for companies to innovate by revisiting their archives and recreating styles for a new generation.
- **Italian Craftsmanship:** The emphasis on Italian craftsmanship in the Persol Galleria 900 Collection highlights the potential to capitalize on the heritage of a brand in the creation of new products and experiences.
- **Color Options:** Offering a wide variety of color options with each style in the Persol Galleria 900 Collection signals a trend towards personalization and customization in the eyewear industry.

### Who This Affects Most

- **Eyewear:** The eyewear industry can capitalize on the trend of vintage frames by revisiting their archives and updated classic styles with modern technology and materials.
- **Fashion:** The trend of vintage eyewear frames within the fashion industry creates opportunities for companies to incorporate retro designs into their collections and create new interpretations of classic styles.
- **Luxury Goods:** The emphasis on craftsmanship and heritage in the Persol Galleria 900 Collection showcases the potential for luxury brands to highlight the traditional skills and techniques used in their products as a point of differentiation and value for consumers.

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