# Glasses-Cleaning Shirts Scotch's T-Shirt is Specifically Designed as a Glasses Cleaner By Laura McQuarrie | Published 2014-07-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/glasses-cleaner References: [creativecriminals](http://creativecriminals.com/scotch/cleaning-t-shirt) & [scotch-brite](http://www.scotch-brite.com/) When those who wear glasses don't have access to a [spray glasses cleaner](https://www.trendhunter.com/trends/goodr-x-cheetos) and a soft cloth, the next best thing is to wipe the lenses clean on your shirt. Based on this idea, [Scotch](https://www.trendhunter.com/trends/scotchbrite-clean-scan) created the Cleaning T-Shirt, specifically designed to keep glasses clean and smudge-free. The orange shirt looks pretty much like a regular t-shirt, except that it has a small triangular patch on the bottom made of the blue Scotch-Brite Microfiber cloth, which ensures that the lenses of glasses aren't scratched by any harsh fabrics. The design is bold enough to be intriguing and a small tag helps to explain its purpose. The fun promotional Scotch t-shirts designed by the [BBDO](https://www.trendhunter.com/trends/accessible-customer-service) agency in Mexico City were given away at 3M stores as gifts. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 8% | Activity: 39% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Microfiber Cleaning Apparel:** There is an opportunity to create more innovative and stylish cleaning apparel that serve multiple purposes beyond just looking good. - **Dual-purpose Promotional Products:** Businesses can create dual-purpose promo items that serve as both a marketing tool and a useful accessory for customers. - **Sustainable Cleaning Solutions:** There is an opportunity for companies to create more eco-friendly cleaning solutions that reduce waste and harm to the environment. ### Who This Affects Most - **Apparel Industry:** Apparel companies can incorporate microfiber cloths into their clothing designs to create a dual-purpose product for customers. - **Marketing and Advertising Industry:** Marketing agencies can come up with creative and useful promotional products like the Scotch cleaning t-shirts to help businesses promote their brand. - **Cleaning and Sanitation Industry:** Companies in the cleaning industry can explore the use of eco-friendly cleaning solutions and tools like microfiber cloths to reduce their impact on the environment. ## Related on Trend Hunter - [Glasses Cleaning Capsules](https://www.trendhunter.com/trends/cloth-capsule.md) - [Technology Cleaning Badges](https://www.trendhunter.com/trends/screen-cleaning-tool.md) - [Pore-Cleaning Microfiber Cloths](https://www.trendhunter.com/trends/scrub-daddy-microfiber-cloth.md) - [Hydrophobic Technical Tees](https://www.trendhunter.com/trends/technical-tee.md) - [Adaptable Anti-Odor T-Shirts](https://www.trendhunter.com/trends/wellen-patinatech-tshirt.md) - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [Sauce-Proof Shirts](https://www.trendhunter.com/trends/sauce-proof-shirts.md) - [Unique T-Shirt Materials](https://www.trendhunter.com/trends/airknitx-tshirt.md) - [Multi-Day Wear Wool Shirts](https://www.trendhunter.com/trends/proof-72hour-merino-air-tshirt.md)