# Seaside Siberian Editorials Glassbook Magazine's Cold Water Exclusive Highlights Luxe Winterwear By Jana Pijak | Published 2014-08-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/glassbook-magazine-cold-water References: [glass-book](http://www.glass-book.com/v2/cold-water/) Photographer Svetla Vesnaya captures "Cold Water", a Siberian-themed editorial exclusive for Glassbook Magazine. Svetla captures Elmer Olsen face Lauren P. in the series that highlights a wardrobe of [luxe, winterwear apparel](https://www.trendhunter.com/trends/rudsak-fw2526-ski-collection). Lauren is outfitted by wardrobe stylist Sarah Kelpin in the shoot that highlights a range of [fur-accented, designer looks](https://www.trendhunter.com/trends/brunette-the-label-3). The fashions featured in Glassbook Magazine's glamorous editorial series include pieces from Carrie Hayes, Ashley Winnington Ball and Donald J Procunier among other names. Hair and makeup for this fashion story is courtesy of Irina Lavrega and Oz Zandiyeh who transform Lauren into a Siberian beauty. The model is given braided and wavy locks and a face of smoky makeup looks that embody the perfect balance of [fresh minimalism](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) and dynamic detailing. Image Credit: Svetla Vesnaya ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 48% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Luxury Winterwear:** Disruptive innovation opportunities include sustainable and cruelty-free alternatives to fur-accented apparel. - **Siberian-themed Fashion:** Disruptive innovation opportunities include incorporating traditional Siberian craftsmanship into contemporary designs. - **Glamorous Editorial Series:** Disruptive innovation opportunities include creating interactive and immersive digital experiences for fashion editorials. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunities include incorporating AI-powered virtual fitting rooms to enhance the online shopping experience. - **Beauty and Cosmetics:** Disruptive innovation opportunities include developing sustainable and nature-inspired beauty products for a minimalistic, fresh look. - **Photography and Creative Services:** Disruptive innovation opportunities include offering 360-degree and VR photography services to create immersive editorial experiences. ## Related on Trend Hunter - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Luxury Alpine Skiwear Collections](https://www.trendhunter.com/trends/rudsak-fw2526-ski-collection.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md)