# Advanced Filtration Pitchers LifeStraw's Glass Water Filter Pitcher Offers Next-Level Clean Water By Laura McQuarrie | Published 2019-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/glass-water-filter-pitcher References: [prnewswire](https://www.prnewswire.com/news-releases/lifestraw-tackles-tap-water-contamination-woes-in-homes-300805013.html) & [kickstarter](https://www.kickstarter.com/projects/lifestraw/lifestraw-home-advanced-glass-water-filter-pitcher) On [Kickstarter](https://www.trendhunter.com/trends/bath-haus), [LifeStraw](https://www.trendhunter.com/trends/water-filter-tumbler) is Introducing its innovative glass [water filter pitcher](https://www.trendhunter.com/trends/drinking-water-system) as a "next-level water filtration product" and the only one of its kind that is capable of protecting people from microplastics, bacteria, parasites, lead, mercury and more. Additionally, the water filter is beneficial for reducing chlorine in drinking water and improving its taste. The LifeStraw Home Water Filter Pitcher boasts an aesthetically pleasing, shatter-resistant borosilicate glass form with the science-backed proprietary water filtration technology that the company has come to be trusted for. According to LifeStraw, "94% of tap water and 93% of single-use water bottles contain microplastics," and the risk of microplastics on the human system remain unknown. LifeStraw recognizes the appeal for its water filtration product for a wide range of consumers, including health enthusiasts, busy parents, coffee lovers and others. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 57% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Next-level Water Filtration:** LifeStraw's glass water filter pitcher offers advanced filtration capabilities, protecting users from microplastics, bacteria, parasites, lead, mercury, and more. - **Reducing Chlorine in Drinking Water:** LifeStraw's water filter pitcher is beneficial for reducing chlorine in drinking water, resulting in improved taste and odor. - **Shatter-resistant Glass Form:** LifeStraw's glass water filter pitcher features a shatter-resistant borosilicate glass form, providing durability and aesthetic appeal. ### Where This Applies - **Water Filtration:** The advanced filtration capabilities of LifeStraw's glass water filter pitcher create opportunities for innovation in the water filtration industry. - **Home Goods:** The aesthetically pleasing and shatter-resistant design of LifeStraw's water filter pitcher makes it a potential disruption in the home goods industry. - **Health and Wellness:** LifeStraw's water filter pitcher appeals to health enthusiasts and offers opportunities for disruptive innovations in the health and wellness industry. ## Related on Trend Hunter - [Dual Filtration Tumblers](https://www.trendhunter.com/trends/water-filter-tumbler.md) - [Powered Pitcher-Style Water Purifiers](https://www.trendhunter.com/trends/piurify-alchemy.md) - [Miniature Water Filtration Straws](https://www.trendhunter.com/trends/peak-solo.md) - [Travel-Friendly Water Purification Products](https://www.trendhunter.com/trends/lifestraw-peak-series.md) - [Personal Water Filtering Straws](https://www.trendhunter.com/trends/lifestraw.md) - [High-Speed Water Filters](https://www.trendhunter.com/trends/electric-water-filter-pitcher.md) - [Five-Stage Water Filtration Pitchers](https://www.trendhunter.com/trends/water-filtration-pitcher.md) - [Swedish-Engineered Water Purifiers](https://www.trendhunter.com/trends/aarke-purifier.md) - [Extra-Rugged Water Filter Systems](https://www.trendhunter.com/trends/gravity-filter-system.md)