# Bottle-Repurposing Machines DB Breweries' Machines Turns Beer Bottle Glass to Sand By Laura McQuarrie | Published 2017-02-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/glass-to-sand References: [adweek](http://www.adweek.com/creativity/brewer-crushes-beer-bottles-into-sand-to-save-new-zealands-beaches-in-brewtroleum-sequel/) & [youtu.be](https://youtu.be/7uOukrxj4sY) In the same way that DB Breweries from New Zealand introduced the 'Brewtroleum' campaign in 2015 to repurpose leftover yeast into a clean-burning biofuel, the brewery is now introducing machines that turn beer bottle glass to sand. Now, bottles of the DB Export can be transformed into a sand substitute, DB Export Beer Bottle Sand, that will be used to save the beautiful beaches of the region. Reportedly, two-thirds of the world's beaches are disappearing, especially because the demand for sand is so high across the construction and pharmaceutical industries. Now, the brewery will be able to supply a sand supplement to commercial partners, thus reducing the dependance on real sand. As with the previous campaign, all a consumer needs to do to support DB Breweries on its resource-saving initiative is to drink bottles of DB Export. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 46% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Glass-to-sand Recycling:** Opportunity to develop machines that repurpose glass waste into sand for various industries. - **Circular Economy Solutions:** Opportunity to create innovative systems that reduce waste and repurpose materials for sustainable use. - **Eco-friendly Manufacturing:** Opportunity to integrate sustainable practices in manufacturing processes to reduce environmental impact and promote circularity. ### Industries Being Reshaped - **Construction:** Opportunity to reduce the demand for real sand in construction through the use of recycled glass-to-sand substitute. - **Pharmaceuticals:** Opportunity to integrate sustainable practices in the pharmaceutical industry by using recycled glass-to-sand substitute in place of real sand. - **Brewing:** Opportunity to incorporate circular economy principles in the brewing industry by repurposing waste materials into usable resources. ## Related on Trend Hunter - [Urban Bottle Sustainable Initiatives](https://www.trendhunter.com/trends/fields-green-with-grass-not-glass.md) - [Bio-Based Beer Bottles](https://www.trendhunter.com/trends/carlsberg-fibre-bottle.md) - [Recycled Gin Bottles](https://www.trendhunter.com/trends/recycled-gin-bottle.md) - [Recycled Bottle Seltzers](https://www.trendhunter.com/trends/aupale-grapefruit-seltzer.md) - [Upcycled Beer-Made Vodkas](https://www.trendhunter.com/trends/bad-beer-vodka.md) - [BYO Bottle Drink Stations](https://www.trendhunter.com/trends/refilled-refiller-stations.md) - [Upcycled Pasta Beers](https://www.trendhunter.com/trends/beyond-belief-brewing.md) - [Beer Brew-Accelerating Bots](https://www.trendhunter.com/trends/miniature-robots.md) - [Sustainable Surplus Bread Beers](https://www.trendhunter.com/trends/toast-brewing-and-tiny-rebel.md)