# Skin-Perfecting Serums K-Beauty Retailer Peach & Lily Launched Its Own 'Glass Skin Refining Serum' By Laura McQuarrie | Published 2018-05-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glass-skin-refining-serum References: [byrdie](https://www.byrdie.com/peach-lily-glass-skin-refining-serum--5b0781dd225e6/slide2) & [peachandlily](https://www.peachandlily.com/products/glass-skin-refining-serum) Korean beauty product e-retailer [Peach & Lily](https://www.trendhunter.com/trends/miniprotein-exosome-bioactive-ampoule) is now launching its own skincare brand, beginning with a 'Glass Skin Refining Serum.' As its name suggests, the new serum takes inspiration from the "[glass skin" phenomenon](https://www.trendhunter.com/trends/glass-skin), which describes skin that is so well toned and hydrated that it appears almost translucent. The Peach & Lily Glass Skin Refining Serum boasts a "breakthrough formula" and a packaging design to match that will be revealed later this summer. The product uses ingredients like East Asian mountain yam, peptides and hyaluronic acid to promote crystal-clear, poreless skin. Peach & Lily's skincare brand has been in the works for several years now, ultimately aiming to give consumers "results, delight and safety" with its products. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 41% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Glass Skin Phenomenon:** Exploring the trend of achieving skin that is well-toned and hydrated to appear almost translucent, creating disruptive innovation opportunities in the skincare industry. - **Breakthrough Formulas:** Emerging trend in developing skincare products with revolutionary formulas that deliver noticeable results, opening up possibilities for disruptive innovation in the beauty industry. - **K-beauty Brands:** Growing trend of Korean beauty brands expanding their product offerings to cater to international markets, creating opportunities for disruptive innovation in the global skincare industry. ### Where This Applies - **Skincare:** Innovation opportunities in developing new products and ingredients that promote crystal-clear, poreless skin, harnessing the glass skin trend and catering to the beauty-conscious consumer. - **Beauty:** Opportunities for disruptive innovation in developing breakthrough formulas and packaging designs that provide consumers with high-performance, safe, and delightful skincare products, like Peach & Lily's Glass Skin Refining Serum. - **E-commerce:** With the expansion of Korean beauty product e-retailers and the rise of the glass skin trend, innovation opportunities exist in creating seamless online shopping experiences that offer a wide range of K-beauty skincare brands. ## Related on Trend Hunter - [Glass Skin Serums](https://www.trendhunter.com/trends/water-bank-aqua-facial.md) - [Glossy K-Beauty Skincare](https://www.trendhunter.com/trends/oliviaumma.md) - [Ultra-Concentrated Sheet Masks](https://www.trendhunter.com/trends/glass-skin-collagen-mask.md) - [Peach-Powered Sensorial Skincare](https://www.trendhunter.com/trends/peach-glaze-collection.md) - [Peony-Infused Collagen Serums](https://www.trendhunter.com/trends/radiance-boosting-serum.md) - [Biotech-Forward Ageing Solutions](https://www.trendhunter.com/trends/miniprotein-exosome-bioactive-ampoule.md) - [Brightening Skincare Sets](https://www.trendhunter.com/trends/brightening-duo.md) - [100-Hour Hydration Serums](https://www.trendhunter.com/trends/hydration-serum.md) - [Biotech Skincare Brands](https://www.trendhunter.com/trends/glass-skin.md)