# Co-Branded Saucy Lip Balms Revlon Launched an Exclusive Glass Shine Lip Balm Shade with Guy Fieri By Laura McQuarrie | Published 2025-07-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/glass-shine-lip-balm References: [businesswire](https://www.businesswire.com/news/home/20250723899136/en/Buy-with-Prime-Powers-Revlons-Limited-Edition-Flavortown-Lip-Balm-Launch-with-Guy-Fieri) & [revlon](https://www.revlon.com/products/guy-fieri-super-lustrous-glass-shine-lip-balm)  National Lipstick Day also happens to be National Chicken Wing Day and in celebration of both occasions, [Revlon](https://www.trendhunter.com/trends/revlon-canada) teamed up with Guy Fieri to launch a limited-edition [Flavortown](https://www.trendhunter.com/trends/flavortown-sauces) shade of its fan-favorite Super Lustrous Glass Shine Lip Balm. This fiery shade taps into the heat and color of the new Flavortown O.G. Buffalo Wing Sauce, and comes with a customizable sticker pack. Across the beauty industry, condiment-inspired beauty products are on the rise and this launch taps into consumers' current interest in all things hot and spicy. This limited-time Guy Fieri x Revlon shade is exclusively available through the Buy with Prime button on Revlon's website. With this benefit, [Amazon](https://www.trendhunter.com/trends/smac-and-cheese-2) Prime members enjoy the convenience of their membership beyond the Amazon store. ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 84% | Activity: 92% | Freshness: 45% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Condiment-inspired Beauty:** Beauty products mimicking popular food condiments introduce a playful and adventurous element that appeals to sensory-driven consumers. - **Celebrity Co-branding:** Partnering with influential personalities like Guy Fieri merges passionate fan bases, creating cross-industry excitement and expanding brand reach. - **Limited-edition Product Launches:** Exclusivity in product offerings generates buzz and urgency among consumers, leveraging scarcity to boost brand desirability and sales. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty industry innovates by integrating food and color trends, appealing to consumers wanting unique and trend-forward products. - **E-commerce Platforms:** Expanding features such as 'Buy with Prime' enhances convenience for consumers, influencing shopping behavior and loyalty. - **Celebrity Endorsement and Licensing:** Brands are exploring synergies with celebrities to create novel partnerships that drive engagement and differentiate their products. ## Related on Trend Hunter - [Month-Long Beauty Pop-Ups](https://www.trendhunter.com/trends/revlon-canada.md) - [National Holiday Marketing Campaigns](https://www.trendhunter.com/trends/revlon-national-lipstick-day.md) - [Whisky-Inspired Lipstick Shades](https://www.trendhunter.com/trends/fireball-1.md) - [Glass-Like Finish Lip Balms](https://www.trendhunter.com/trends/super-lustrous-glass-shine-balm.md) - [Salad Dressing Lip Balms](https://www.trendhunter.com/trends/hidden-valley-ranch-burts-bees.md) - [Spice-Infused Lip Balms](https://www.trendhunter.com/trends/spice-balms.md) - [Spicy Sauce Lip Glosses](https://www.trendhunter.com/trends/sephora-collection-x-tabasco-brand-lip-glosses.md) - [Pasta-Themed Lip Products](https://www.trendhunter.com/trends/smac-and-cheese-2.md) - [Celebratory Co-Branded Lip Balms](https://www.trendhunter.com/trends/funfetti-x-curology.md)