# Rainbow Lighting Photography Stefan Giftthaler's Glass Magazine Series Has a Soft Ambiance By Meghan Young | Published 2011-07-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glass-magazine References: [behance.net](http://www.behance.net/gallery/Glass-Magazine/1729741) & [stefangiftthaler](http://www.stefangiftthaler.com) I love the [soft and colorful lighting technique](https://www.trendhunter.com/trends/delicate-lighting) used throughout this Glass Magazine photo series. It creates a vintage effect that is charming, misty and, when coupled with the rather retro high-fashion showcased in the shoot, establishes a serene ambiance. Shot by Milan-based fashion photographer Stefan Giftthaler, the Glass Magazine photo series is pretty straightforward in spite of the dreamy lighting. It is this [rainbow-hued, romantic lighting](https://www.trendhunter.com/trends/evening-sky) that makes the standard poses stand out. Aside from that, the nature and room shots lend a quietness to this series that really makes you appreciate each serene image calmly. I like the fact that the Glass Magazine photo series isn't overtly sexual, but elegant in its subtle suggestiveness. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 81% | Activity: 53% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Rainbow Lighting Technique:** There is an opportunity to explore the use of rainbow lighting technique in different contexts such as interior decoration and event lighting. - **Soft Ambiance Photography:** Soft ambiance photography can be used to create vintage appeal in product and fashion photography as well as in travel and lifestyle marketing campaigns. - **Subtle Suggestive Imagery:** There is room for incorporating subtle suggestive imagery in mainstream advertising campaigns to appeal to modern, empowered consumers. ### Industries Being Reshaped - **Interior Design:** The use of rainbow lighting techniques can be incorporated in interior design to create appealing and unique designs. - **Fashion and Product Photography:** Soft ambiance photography can be used to create vintage appeal in product and fashion photography as well as in travel and lifestyle marketing campaigns. - **Mainstream Advertising:** Subtle suggestive imagery can be used in mainstream advertising campaigns to appeal to modern, empowered consumers. ## Related on Trend Hunter - [Candy-Colored Glass Lighting](https://www.trendhunter.com/trends/wave-ii.md) - [Paper Curvature Lights](https://www.trendhunter.com/trends/paper-curves.md) - [Soft Bathroom Lighting](https://www.trendhunter.com/trends/pastello-collection.md) - [Petal-Inspired Glass Lighting](https://www.trendhunter.com/trends/bloom-wall-light.md) - [Physics-Based Artful Light Capsules](https://www.trendhunter.com/trends/aura-collection-1.md) - [Emotional Light Sculptures](https://www.trendhunter.com/trends/miror-collection.md) - [Ethereal Light Designs](https://www.trendhunter.com/trends/peter-kovacsy.md) - [Shadow-Inspired Trays](https://www.trendhunter.com/trends/lightware-series.md) - [Sunset-Inspired Printed Glass Furniture](https://www.trendhunter.com/trends/iris-collection.md)