# Naturally Expressive Editorials The Glass Magazine Winter 2012/2013 Issue Flutters to Life By Katie Pagnotta | Published 2013-01-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glass-magazine-winter-20122013-issue References: [mode.newslicious.net](http://mode.newslicious.net/2013/01/happy-girl-nimue-smit-by-bojana.html) & [theglassmagazine](http://www.theglassmagazine.com/) The Glass Magazine Winter 2012/2013 issue features a stunning editorial that feeds off positive energy. The stunning shoot photographed by Bojana Tatarska explores the many expressions of a fashion shoot. Model Nimue Smit was able to let loose and express herself on the carefree shoot. The editorial was deemed 'Happy Girl' and features a slew of [top designers](https://www.trendhunter.com/trends/winter-2025-campaign). What girl wouldn't be thrilled to be wearing high-end fashions and having her photo taken? The fabulous fashion spread was styled by the talented Nicola Kavanagh who was going for a [glitzy and natural vibe](https://www.trendhunter.com/trends/contemporary-femininity). Smit models the looks with ease and her expressions are magnetic. When perusing through the pages of the Glass Magazine Winter 2012/2013 issue you cannot help, but pause and smile. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 50% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Natural Editorial Photography:** The trend of natural and carefree editorial photography can disrupt the fashion industry by inspiring designers and models to prioritize authenticity over highly staged and posed images. - **Positive Energy in Fashion:** A trend towards incorporating positive energy and carefree vibes in fashion shoots can offer disruptive innovation opportunities for brands looking to connect with consumers in a more authentic and relatable way. - **Focusing on Model Expression:** By prioritizing model expression and emotion over just showcasing high-end fashion, the trend of expressive and lively fashion shoots can disrupt the traditional fashion industry standards. ### Who This Affects Most - **Fashion Industry:** The fashion industry can innovate by embracing natural and expressive editorial photography to forge more authentic connections with consumers. - **Photography Industry:** The photography industry can leverage the trend of natural and carefree editorial photography to challenge traditional notions of studio photography and offer more lifestyle-oriented options for clients. - **Publishing Industry:** The publishing industry can disrupt traditional fashion editorial standards by pushing for more natural, positive, and expressive fashion photography that resonates with audiences. ## Related on Trend Hunter - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Furniture-Expressive Magazines](https://www.trendhunter.com/trends/somewhere-magazine.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md)