# Paint-Splattered Sprawltography Alexander McQueen Does Sci-Fi for Glass Magazine 2010 Editorial By Venessa Fisher | Published 2010-02-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glass-magazine-2010 References: [fashionising](http://www.fashionising.com/pictures/b--Abandoned-but-wearing-McQueen-Glass-Magazine-2977.html) & [glassmagazineonline](http://www.glassmagazineonline.com/) Famed designer Alexander McQueen has created yet another to-die-for collection of couture. Glass Magazine 2010 shows off McQueen's use of vibrant silks and detailed fabrics in long flowing gowns, short shift dresses and landscape-inspired trenches. The Glass Magazine shoot takes place in some sort of dirty and graffiti-covered basement as well as outdoors. I mean, who wouldn't want to lie around on a dirty floor while wearing designer couture? **Implications** - The fashion world has long favored cookie-cutter imagery of preppy, seemingly picture-perfect individuals; however, consumers have begun to embrace designs that forego perfection and instead indulge in [grunge and imperfection](https://www.trendhunter.com/trends/dirty-looks). Businesses that incorporate such imagery into their designs will appeal to this new consumer appetite for distressed visual displays. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 89% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Imperfect Couture:** Designing couture pieces that embrace grunge and imperfection offer a new way to appeal to the consumer appetite for distressed visual displays. - **Graffiti Locations:** Using graffiti locations as backdrops and settings for fashion photography creates a unique and edgy visual display. - **Landscape-inspired Trenches:** Creating trench coats that incorporate natural landscapes into the design will appeal to consumers who are seeking edgy and unique fashion pieces. ### Where This Applies - **Fashion:** Fashion designers who incorporate distressed visual displays and graffiti locations in their designs will appeal to consumers who are seeking edgy and unique fashion pieces. - **Photography:** Photographers who incorporate graffiti locations as backdrops for fashion shoots can create unique and edgy visual displays for their clients. - **Fabric and Textiles:** Fabric and textiles companies that provide materials for landscape-inspired trench coats can meet the demand of consumers who are seeking edgy and unique fashion pieces. ## Related on Trend Hunter - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Inflatable Dome Fashion Shows](https://www.trendhunter.com/trends/inflatable-dome-fashion-show.md) - [High Fashion Mud Runways](https://www.trendhunter.com/trends/balenciaga-2023-runway.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md)