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# Chevron-Covered Facades
This New L'ecrin Store by Hiroshi Nakamura Resembles a Glass Jewelry Box

By Rebecca Byers | Published 2015-02-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/glass-jewelry-box
References: [dezeen](http://www.dezeen.com/2015/02/24/hiroshi-nakamura-nap-tokyo-handbag-store-glass-chevron-pattern/) & [nakam.info](http://www.nakam.info/en/)

Japanese architect Hiroshi Nakamura and his studio recently completed renovations on the L'ecrin boutique in Tokyo that resembles a glass jewelry box, which is fitting given the brand's namesake is French for jewel box. The shop, located in Tokyo's Nishi-Azabu ward, sparkles when light hits the chevron-covered glass facade, making it an eye-catching addition to the block.

The glass facade was created by making chevron-shaped imprints and was inspired by in the inside of an [Hermes](https://www.trendhunter.com/trends/maroquinerie-de-louviers) bag. The [glass jewelry box boutique](https://www.trendhunter.com/trends/luxury-jeweler) will continue to specialize in accessories, with the wall of Hermes Birkin bags clearly on display through the metallic imprinted windows.

This retail concept is a design that feels as exclusive as the handbags, almost giving off the appearance of a museum, which solidifies it as a [luxury consumer experience](https://www.trendhunter.com/trends/contemporary-luxury).

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 30% | Activity: 32% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry)

## Key Themes

### Why This Trend Is Growing

- **Chevron-covered Facades:** Innovative use of chevron-shaped imprints creates a striking and unique visual effect on building facades.
- **Glass Jewelry Box Boutiques:** The use of glass facades and minimalist design provides a luxurious and exclusive retail experience.
- **Metallic-imprinted Windows:** Incorporating metallic imprints on storefront windows can create a high-end and visually captivating display that draws in customers.

### Industries Being Reshaped

- **Fashion:** Fashion retailers can consider incorporating innovative and eye-catching storefront designs in order to create a unique retail experience for customers.
- **Real Estate:** Real estate developers can invest in building designs that incorporate modern and visually distinct storefronts in order to attract tenants and increase retail value.
- **Architecture:** Architects and designers can explore new and innovative ways to use building materials and designs to create visually striking storefronts that enhance the overall aesthetic of a building.

## Related on Trend Hunter

- [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md)
- [Glass Pavilion Architecture](https://www.trendhunter.com/trends/diller-scofidio-renfro2.md)
- [Rippled Facade Luxe Retailers](https://www.trendhunter.com/trends/dior-store-2.md)
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- [Recycled Glass Retail Facades](https://www.trendhunter.com/trends/bulgari-shanghai.md)
- [Regionally Inspired Retail Destinations](https://www.trendhunter.com/trends/kenzo-dubai.md)
- [Luxury Jewelry Concept Stores](https://www.trendhunter.com/trends/jewelry-concept-store.md)
- [Pink-Tinged Modern Jewelry Stores](https://www.trendhunter.com/trends/little-words-project.md)
