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# Sharply Minimalist Suiting
The Glass Fall Editorial By Jason Hetherington is Clean-Cut

By Jana Pijak | Published 2012-01-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/glass-fall-2011-editorial-by-jason-hetherington
References: [steelmachines.wordpress](http://steelmachines.wordpress.com/2012/01/15/the-love-of-power-is-the-love-of-ourselves/) & [polyvore](http://www.polyvore.com/glass_editorial_love_power_is/thing?id=45819262)

The Glass Fall 2011 editorial by Jason Hetherington is a somber portrait series that puts emphasis on mood and lighting. Photographer Hetherington captures stunning a shoot that showcases sharply dressed menswear looks.

From minimalist suits to timeless tailoring, models Henry Evans, Josh Tuckley and Peter Adams shine in this low-key studio editorial. This shoot entitled 'The Love of Power Is The Love of Ourselves' features seamless suited separates, tailored to perfection. Structured silhouettes and classic must-haves make up the bold wardrobe selected by stylist David Nolan.

The trio sports designer selects from high end labels that include Dior Homme, Dunhill, Paul Smith, Louis Vuitton, [Hermes](https://www.trendhunter.com/trends/cape-cod-titanium), [Burberry](https://www.trendhunter.com/trends/london-commute) Prorsum, Gucci, Prada and [Lanvin](https://www.trendhunter.com/trends/lanvin-en-bleu). These contemporary classics are complemented by slicked-back coifs that take style cues from the past.

Image Credit: Jason Hetherington

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 76% | Activity: 74% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Minimalist Suits:** An opportunity for designers and retailers to create sleek and simple suit options that appeal to the modern professional.
- **Timeless Tailoring:** The chance for tailors and fashion brands to offer enduring, well-crafted pieces that can be worn for years to come.
- **Structured Silhouettes:** A space for innovative designers to experiment with bold shapes and architectural details in their collections.

### Who This Affects Most

- **Menswear Fashion:** A sector that can tap into the demand for minimalist suits, timeless tailoring, and structured silhouettes.
- **Luxury Brands:** High-end labels can capitalize on the interest in designer selects from prestigious fashion houses like Dior Homme, Prada, and Gucci.
- **Hair Styling:** An opportunity for hairstylists and salons to incorporate slicked-back coifs inspired by the past into their repertoire of services.

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