# Striking Iridescent Glass Escalators OMA Adds an Attention-Captivating Detail to Saks Fifth Avenue By Kalin Ned | Published 2019-03-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/glass-escalator References: [dezeen](https://www.dezeen.com/2019/02/21/saks-fifth-avenue-escalator-oma-new-york-city/) & [oma.eu](https://oma.eu/) Saks Fifth Avenue — the upscale department store in New York City's Manhattan neighborhood, has received a design-forward embellishment in the form of an iridescent glass escalator. Created by Dutch architecture firm OMA, the multicolored element adds a captivating twist to the extravagant luxe interior of the retail destination. While the effect of the color-changing glass escalator is surely captivating and high-impact, the application process isn't complicated. OMA used a coating of iridescent dichroic film to achieve it. The endeavor is a testimony of the rising use of such materials in design - this includes holographic collections like Six N. Five's Holo-Scandinavian furniture line, MAGIC STICK's coat collection, Candice Blanc & Ulysse Martel's weights, as well as a number of applications of the iridescent effect in the sphere of packaging design. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 87% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Iridescent Design:** The use of iridescent materials in design is becoming more prevalent, presenting opportunities for new and attention-grabbing products and experiences. - **Color-changing Surfaces:** Surfaces that can change color or appearance, like iridescent glass, offer a unique element of interactivity and visual intrigue that can be applied to various industries. - **Holographic Collections:** The rising popularity of holographic collections like furniture, clothing, and product packaging presents potential for new and striking product lines as well as innovative marketing and branding strategies. ### Sectors Adopting This - **Retail Design:** Iridescent materials and color-changing surfaces offer an opportunity for retailers to create immersive and visually engaging spaces that set them apart from competitors. - **Interior Design:** Designers can utilize iridescent materials and color-changing surfaces to create unique and stunning features within spaces, adding a new element of excitement and wonder to places like museums, hotels, and restaurants. - **Product Design:** The emerging trend of holographic collections presents an opportunity for product designers to create unique and eye-catching products that will appeal to a wide range of customers, while also offering a distinctive branding and marketing angle. ## Related on Trend Hunter - [Glass Facade Shopping Centers](https://www.trendhunter.com/trends/harajuku-quest.md) - [Glass Pavilion Architecture](https://www.trendhunter.com/trends/diller-scofidio-renfro2.md) - [Multicolored Jewelry Stores](https://www.trendhunter.com/trends/swarovski-launches.md) - [Curved Glass Veiled Stores](https://www.trendhunter.com/trends/tiffany-co-store.md) - [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md) - [Office Building Rainbow Facades](https://www.trendhunter.com/trends/vertical-rainbow-office.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Recycled Glass Retail Facades](https://www.trendhunter.com/trends/bulgari-shanghai.md)