# Flirting to Crack Glass Ceilings Nina DiSesa Advocates Seduction By Going Like Sixty | Published 2008-09-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/glass-ceiling-cracks-ad-agency-chief-says-s-m-works-best-to-break-in References: [mediabistro](http://www.mediabistro.com/agencyspy/mccann_/nina_disesas_video_guide_for_ladies_climbing_the_ladder_94288.asp?c=rss) & [seducingtheboysclub](http://www.seducingtheboysclub.com/) Hillary Clinton may have caused 18 million cracks in the glass ceiling, and Sarah Palin may have made a hole in the ceiling, but being tough and tenacious isn't the only way for a woman to beat the Good Ol' Boy's Club. Nina DiSesa, who is a chairman at McCann Erickson Worldwide and [published author](https://www.trendhunter.com/trends/betches-book-club), advocates S&M to get to the top: seduction and manipulation. Mixing up the bad and the good in conversation with male colleagues by saying things like, "You're such a little prick. I don't know why I love you so much," is one of the ways DiSesa says to break into the boy's club. Nina DiSesa's book, [Seducing the Boy's Club](https://www.trendhunter.com/trends/women-entrepreneur), advocated just that--using seduction and manipulation techniques to conquer competitors and win over colleagues. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 33% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Leaders](https://www.trendhunter.com/leaders) ## Key Themes ### Why This Trend Is Growing - **Seduction in the Workplace:** Opportunities for companies to explore the use of seduction and manipulation techniques in the workplace in order to break through traditional gender roles and disparities. - **Alternative Leadership Techniques:** Opportunities for leaders to explore non-traditional approaches to leadership and management, such as using seduction and manipulation techniques as a means of influence. - **Gender Role Disruption:** Opportunities to challenge traditional gender roles and expectations in the workplace through the use of alternative approaches to networking, communication, and leadership. ### Industries Being Reshaped - **Human Resources:** Opportunities for HR professionals to examine and implement alternative approaches to gender diversity and inclusion initiatives that promote non-traditional gender roles and communication techniques. - **Marketing and Advertising:** Opportunities to explore alternative approaches to networking and communication within the marketing and advertising industries, potentially leading to increased creativity and innovation. - **Management Consulting:** Opportunities for management consultants to assist companies in implementing non-traditional approaches to leadership and management, potentially leading to increased efficiency and effectiveness. ## Related on Trend Hunter - [Female Athlete-Focused Development Platforms](https://www.trendhunter.com/trends/professional-development-platform.md) - [Women-Focused Cigar Campaigns](https://www.trendhunter.com/trends/ladies-love-cigars.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Beauty Corporate Diversity Ads](https://www.trendhunter.com/trends/so-many-dicks.md) - [Resilience-Focused Children's Books](https://www.trendhunter.com/trends/savvy-suzanna.md) - [Limited-Edition Erotica Books](https://www.trendhunter.com/trends/toy-stories.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Book-Shaped Toolkits](https://www.trendhunter.com/trends/the-hot-girl-toolkit.md) - [Female-Led Nightlife Experiences](https://www.trendhunter.com/trends/nightcap.md)