# Emotional Introspection Drinking Experiences Suntory's Glass and Words Bar Concept is Novel By Kalin Ned | Published 2025-05-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/glass-and-words References: [mobile.suntory.co.jp](https://mobile.suntory.co.jp/cpn/uni/uni2/20240710/)  Suntory's innovative Glass and Words bar concept presents a novel approach to beverage service by combining mixology with emotional introspection. The initiative creates a personalized drinking experience based on patrons' current moods. Suntory's Glass and Words was introduced as a temporary installation in Tokyo's Shibuya district. The pop-up transformed cocktail ordering into an interactive psychological exercise, where visitors select from various emotional descriptors and corresponding glassware to receive a bespoke drink tailored to their mental state. The three-step process guides participants through choosing their emotional theme, consulting with a bartender, and enjoying an explanatory tasting session. While limited to a two-week run with strict reservation requirements, the event demonstrates Suntory's experimental approach to alcohol marketing by emphasizing emotional connection over traditional drink menus. Image Credit: Suntory ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 75% | Activity: 67% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Emotion-based Mixology:** Integrating emotional introspection into the cocktail experience offers a unique twist on personalizing beverage consumption. - **Psychological Culinary Experiences:** Linking culinary offerings with psychological elements introduces a new frontier in creating deeply personalized customer experiences. - **Temporary Immersive Installations:** Pop-up installations that emphasize theme-based immersion attract consumers seeking exclusive and memorable experiences. ### Who This Affects Most - **Hospitality and Nightlife:** The intersection of emotional insight and mixology serves as a potential differentiator in the competitive nightlife and bar industry. - **Event Planning and Pop-ups:** Crafting unique temporary installations highlights innovation in event creation and generates buzz through exclusivity. - **Beverage Industry:** The move toward emotion-driven beverage experiences disrupts traditional alcohol service by focusing on personalization and connection. ## Related on Trend Hunter - [Sensorial Cocktail Menus](https://www.trendhunter.com/trends/texture-is-everything.md) - [Multi-Sensory Cocktail Bars](https://www.trendhunter.com/trends/bellboy-bar-berlin.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Smart Mixology Speakeasies](https://www.trendhunter.com/trends/barsys-speakeasy.md) - [Art-Led Cocktail Collaborations](https://www.trendhunter.com/trends/the-city-of-art.md) - [Experience Cocktail Workshops](https://www.trendhunter.com/trends/spirithouse-toronto.md) - [Color-Driven Cocktail Bars](https://www.trendhunter.com/trends/upstairs-by-hausu.md) - [Transformative Cocktail Menus](https://www.trendhunter.com/trends/metamorphosis-menu.md) - [Hospitality Drink Experiences](https://www.trendhunter.com/trends/the-west-hollywood-edition.md)