# Runway-Inspired Peel-Off Masks Pat McGrath's Glass 001 Artistry Mask Easily Creates a Viral Look By Laura McQuarrie | Published 2025-01-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glass-001-artistry-mask References: [newbeauty](https://www.newbeauty.com/pat-mcgrath-glass-skin-artistry-mask/) & [patmcgrath](https://www.patmcgrath.com/products/skin-fetish-glass-001-artistry-mask?srsltid=AfmBOorLlwzx1RK6tgUfMrGvJCT-5QH8r1eW3JjmqJpIsnFoTuzzGxMg)  One of the highlights of John Galliano’s Margiela Artisanal Couture Fashion Week show was the "[glass skin](https://www.trendhunter.com/trends/glass-skin)" Pat McGrath created on models—and it's easy to replicate thanks to the Skin Fetish Glass 001 Artistry Mask. This complexion product, designed for niche appeal, offers a striking finish that caters to makeup artists and creators aiming to replicate the avant-garde, runway-inspired look. Its versatile formula simplifies the intricate techniques McGrath used on models, empowering individuals to achieve editorial-quality results without the backing of a professional team or specialized know-how. Like the [high-shine, porcelain look](https://www.trendhunter.com/trends/bio-radiant-glassy-highlighter-balm) that captivated more than just fashion fans on the runway, this user-friendly [peel-off mask](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask) offers similar results with hydrating ingredients like glycerin, rose flower water, and allantoin. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 79% | Activity: 73% | Freshness: 34% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Runway-inspired Skincare:** The rise of peel-off masks emulating high-fashion looks showcases consumer interest in accessible yet sophisticated skincare products. - **DIY High-fashion Beauty:** Empowering consumers to achieve complex makeup styles at home disrupts traditional beauty norms and supports the growing DIY beauty movement. - **Hydrating High-shine Formulas:** Innovation in hybrid skincare-makeup products that offer both aesthetic appeal and skin-nourishing benefits is challenging conventional beauty product frameworks. ### Sectors Adopting This - **Beauty and Skincare:** The introduction of avant-garde-inspired products is blurring the lines between skincare and makeup, creating new opportunities for unique market offerings. - **Fashion and Couture:** The crossover of skincare products into fashion shows highlights potential collaborations between designers and beauty brands for co-branded experiences. - **Influencer and Content Creation:** Products enabling consumers to recreate viral looks can drive content generation, fueling influencer-led marketing initiatives within the beauty sector. ## Related on Trend Hunter - [Glassy Setting Sprays](https://www.trendhunter.com/trends/legendary-glow-setting-spray.md) - [Bio-Collagen Anti-Aging Facemasks](https://www.trendhunter.com/trends/biocollagen-facemask.md) - [Ultra-Concentrated Sheet Masks](https://www.trendhunter.com/trends/glass-skin-collagen-mask.md) - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [Glossy K-Beauty Skincare](https://www.trendhunter.com/trends/oliviaumma.md) - [Potent Skin-Energizing Mask](https://www.trendhunter.com/trends/skin-energizing-mask.md) - [Gentle Resurfacing Masks](https://www.trendhunter.com/trends/holi-resurfacing-glass-face-mask.md) - [Glass Skin Serums](https://www.trendhunter.com/trends/water-bank-aqua-facial.md) - [Snail Mucin Skincare Masks](https://www.trendhunter.com/trends/advanced-snail-mucin-glass-glow-hydrogel-mask.md)