# Collaborative Brewery Burgers The Fat Hippo x BrewDog Glasgow Kiss Burger is Artisan-Quality By Michael Hemsworth | Published 2024-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/glasgow-kiss-burger References: [retailtimes](https://retailtimes.co.uk/brewdog-joins-forces-with-burger-giant-fat-hippo-to-create-a-mouth-watering-limited-edition-meal/) & [brewdog](https://www.brewdog.com/uk)  The Fat Hippo x [BrewDog Glasgow Kiss](https://www.trendhunter.com/trends/brewdog-x-mackies-of-scotland) burger and meal have been created in collaboration between the burger brand and the brewery as a new option for customers to try out this springtime. The burger pays homage to some of the most recognizable flavors of Scottish cuisine, and boasts a signature Fat Hippo beef patty with a [square Lorne sausage smashed patty](https://www.trendhunter.com/trends/rodeo-smash-burger), fried haggis crumb, cheese, HP sauce, Fat Hippo sauce and pickles. The meal comes with a side of the mini Cajun Tattie Waffle Squares along with a serving of [BrewDog Black Heart](https://www.trendhunter.com/trends/brewdog-kitchen) Cheesy Stout Gravy. Fat Hippo Operations Director Michael Johnson spoke on the Fat Hippo x BrewDog Glasgow Kiss burger and meal saying, "Our specials really allow our team the creative freedom in exploring the latest flavours and ingredients to find new ways to showcase the iconic Fat Hippo taste experience. With Black Heart’s rich flavour profile it naturally complimented our signature meaty flavours and helped to create a perfectly balanced burger. It’s been a pleasure working with a forward-thinking brand such as BrewDog.” ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 41% | Activity: 55% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Artisan-burger Collaborations:** Exploring unique flavor combinations through artisan burger collaborations leads to innovative taste experiences for customers. - **Gourmet Meal Pairings:** Pairing gourmet meals with specialty beverages elevates dining experiences and creates new culinary trends. - **Signature-flavor Innovations:** Developing signature flavors with a mix of traditional and contemporary ingredients pushes the boundaries of culinary creativity. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on collaborative creations to drive customer engagement and loyalty. - **Hospitality:** Hospitality businesses can enhance offerings by curating gourmet meal pairings that cater to evolving consumer preferences. - **Culinary Innovation:** The culinary innovation sector can explore new flavor profiles and ingredients to create unique dining experiences and stand out in the market. ## Related on Trend Hunter - [Ice Cream-Inspired Stout Beers](https://www.trendhunter.com/trends/brewdog-x-mackies-of-scotland.md) - [Brew-Inspired Pantry Products](https://www.trendhunter.com/trends/brewdog-kitchen.md) - [Collaboration Coffee Stout Beers](https://www.trendhunter.com/trends/brewdog-x-grind-coffee-stout.md) - [Exclusive Smashburger Collabs](https://www.trendhunter.com/trends/steak-frites-burger.md) - [Influencer-Crafted Smash Burgers](https://www.trendhunter.com/trends/pincho-smash-burger.md) - [Ultra-Indulgent QSR-Inspired Burgers](https://www.trendhunter.com/trends/big-hac-sandwich.md) - [Father’s Day Bourbon Burgers](https://www.trendhunter.com/trends/fathers-day-burger.md) - [Chef-Crafted Smash Burgers](https://www.trendhunter.com/trends/big-belly-burger.md) - [Collaboration Beer-Infused Pizzas](https://www.trendhunter.com/trends/cheese-feast-pizza.md)