# Metallic Highlighting Palettes GlamGlow's GlamPowder Features Three Unique Shades By Ell Smith | Published 2018-06-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glampowder References: [hypebae](https://hypebae.com/2018/6/glamglow-glowpowder-makeup-highlighter-palette) & [instagram](https://www.instagram.com/glamglow/?utm_source=ig_embed) After releasing a series of must-have products, GlamGlow will be launching its first cosmetic offering called the GlowPowder. This unique highlighting palette arrives in a hot pink case that's sure to add a more aesthetically pleasing element to anyone's makeup bag. In addition to its casing, this product helps users achieve a unique glow with three practical shades that can enhance anyone's natural glow. The three hues are 'Pearl Glow,' 'Nude Glow' and 'Sun Glow,' each of which offers a different shimmer. Perfect for transition from day looks to night looks, this adorable palette offers a cosmetic product that's sure to help anyone shine through the seasons. GlamGlow's GlamPowder is available online. Image Credit: GlamGlow via Instagram @Glamglow ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 30% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Multifunctional Makeup Products:** The release of GlamGlow's GlowPowder highlights the rising trend of cosmetic products with multiple uses, presenting an opportunity for innovation within the cosmetics industry. - **Eco-friendly Packaging:** GlamGlow's hot pink casing for the GlowPowder demonstrates a trend towards sustainably packaged products, encouraging innovation in packaging design and materials for the cosmetics industry. - **Customizable Beauty Products:** With three unique shades in one palette, GlamGlow's GlowPowder represents a trend towards customizable beauty products, signaling potential for further innovation in personalized cosmetics. ### Who This Affects Most - **Cosmetics:** The release of GlamGlow's versatile GlowPowder highlights potential for innovation and differentiation within the cosmetics industry. - **Packaging:** GlamGlow's hot pink casing for the GlowPowder suggests a shift in consumer preferences towards sustainably designed and visually distinctive packaging, creating opportunities for innovation and product differentiation within the packaging industry. - **Fashion:** The popularity of products like GlamGlow's GlowPowder suggests a growing crossover between the beauty and fashion industries, presenting opportunities for disruptive innovation in the intersection of these fields. ## Related on Trend Hunter - [Buttery Face Palettes](https://www.trendhunter.com/trends/halo-sculpt.md) - [Gilded Glowing Highlighters](https://www.trendhunter.com/trends/colorful-powder-luminizer.md) - [Sheer Pressed Finishing Powders](https://www.trendhunter.com/trends/halo-glow-powder-filter.md) - [Compact Shimmer Highlighters](https://www.trendhunter.com/trends/kimchi-chic-beauty.md) - [Glittery Powder Sprays](https://www.trendhunter.com/trends/starcrossed-dreams.md) - [Cream-Based Blush Palettes](https://www.trendhunter.com/trends/cream-face-palette.md) - [Compact Glow-Focused Gift Sets](https://www.trendhunter.com/trends/best-of-glow.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md)