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# Decorative Camping Collections
Poppytalk for Target's Glamping Line Features Feminine Flourishes

By Alyson Wyers | Published 2014-06-23 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/glamping-line
References: [buzzfeed](http://www.buzzfeed.com/melissaharrison/target-poppytalk-glamping-collection) & [target](http://www.target.com/c/poppytalk-for-target-pinterest/-/N-55amt?ref=tgt_soc_0000021320&AFID=PIN&CPNG=Home_LTO%20Cork)

If 'pinteresty' is your favorite adjective, you love the outdoors and going camping, [Target's](https://www.trendhunter.com/trends/kate-spade-and-target) new glamping line is for you. The result of a [collaboration with a lifestyle blog](https://www.trendhunter.com/trends/target-collection), Poppytalk for Target provides camping gear with a glamorous touch. The [Pinterest](https://www.trendhunter.com/trends/anthropologie-weddings-x-pinterest)-like collection became available on June 22.

The glamping line consists of everything an outdoorsy girly girl could need, including collapsable cup cake stands, napkin caddies, color co-ordinated picnic baskets, canopies and candelabras. With the exception of the canopy, everything retails for under $25 -- even the floral printed thermoses, lanterns and pit skewers. From pink flatwear to votive candle holders to Pinterest-required string lights, going camping never looked so good. Before planning your next camping adventure, start pinning now.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 82% | Activity: 56% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture)

## Key Themes

### What Makes This Trend Stand Out

- **Glamping:** The trend of glamorous camping offers opportunities for disruptive innovation in outdoor gear and camping equipment.
- **Decorative Camping:** The trend of adding feminine flourishes to camping gear creates opportunities for disruptive innovation in the outdoor industry.
- **Pinterest-like Collections:** The trend of creating curated collections reminiscent of Pinterest offers opportunities for disruptive innovation in retail and e-commerce.

### Sectors Adopting This

- **Outdoor Gear:** The outdoor gear industry can explore disruptive innovations in glamping accessories and fashionable camping equipment.
- **Retail:** The retail industry can take advantage of the trend by incorporating decorative camping collections into their product offerings.
- **E-commerce:** The e-commerce industry can capitalize on the popularity of Pinterest-like collections by creating online platforms that emulate the curated and visually appealing nature of these collections.

## Related on Trend Hunter

- [Novice Camping Collections](https://www.trendhunter.com/trends/snow-peak-2.md)
- [Glamorous Camping Experiences](https://www.trendhunter.com/trends/lulu-glamping.md)
- [Camp-Inspired Dog Collar Charms](https://www.trendhunter.com/trends/dog-collar-charms.md)
- [Tactical Camouflaged Campsite Gear](https://www.trendhunter.com/trends/carhartt-wip-x-helinox.md)
- [Cartoon-Inspired Camping Gear](https://www.trendhunter.com/trends/logos-1.md)
- [Angular Multi-Level Tents](https://www.trendhunter.com/trends/nokken-softshell-tent.md)
- [Luxurious Indoor Camping Experiences](https://www.trendhunter.com/trends/indoor-camping-experience.md)
- [Camping-Ready Collaborative Designs](https://www.trendhunter.com/trends/camping-collection.md)
- [Parkside Luggage Pop-Ups](https://www.trendhunter.com/trends/bis-camp.md)
