# Racetrack Glamping Sites The M&M'S Glampground Offers a Fun Experience at the Kentucky Speedway By Laura McQuarrie | Published 2019-06-04 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/glampground References: [prnewswire](https://www.prnewswire.com/news-releases/mms-glampground-becomes-the-sweetest-stop-on-the-nascar-circuit-300861335.html) & [kentuckyspeedway](https://www.kentuckyspeedway.com/MMSGlampground/) Those who are looking for a new way to experience the [Kentucky Speedway](https://www.trendhunter.com/trends/mash-mallow) can now reserve their spot at the [M&M'S Glampground](https://www.trendhunter.com/trends/personalized-offerings) which will be set up with luxurious tents and plenty of five-star amenities. The M&M'S Glampground is debuting as the first-ever sponsor-branded luxury camping experience at a [NASCAR](https://www.trendhunter.com/trends/datetona-at-daytona-500) race and it will be located in a private area in the infield. A glamping package for two costs $500 and includes a tent that's equipped with either a queen-sized bed or two singles, access to bathrooms with private showers, a VIP valet service for getting around the track, catered meals and more. Glampground guests will also be able to partake in a number of weekend activities that include everything from pit and garage tors to tailgate games and movies. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 58% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Luxury Camping Experiences:** Opportunity for brands to create sponsor-branded glampgrounds at events and offer luxurious amenities for a unique and upscale camping experience. - **NASCAR Hospitality:** Room for innovation in creating VIP services and exclusive experiences for NASCAR races, catering to the needs of racing enthusiasts and adrenaline seekers. - **Event-centric Accommodations:** Trend of providing specialized accommodations tailored to specific events, tapping into the demand for immersive and convenient experiences for attendees. ### Industries Being Reshaped - **Hospitality:** Hotels and resorts can explore collaborations with event organizers to create unique glamping experiences, capitalizing on the growing demand for experiential travel. - **Entertainment:** Brands related to sports and entertainment can offer exclusive packages and services to enhance the overall event experience, providing added value for customers. - **Camping and Outdoor Gear:** Companies in the camping industry can design and offer specialized glamping equipment and accessories that cater to the luxury camping market. ## Related on Trend Hunter - [Luxurious Indoor Camping Experiences](https://www.trendhunter.com/trends/indoor-camping-experience.md) - [Racing-Themed Branded Installations](https://www.trendhunter.com/trends/mgm-resorts-international.md) - [Glamorous Camping Experiences](https://www.trendhunter.com/trends/lulu-glamping.md) - [Glamping-Geared Campervan Rentals](https://www.trendhunter.com/trends/campervan-rental.md) - [Baby Boomer Glampsites](https://www.trendhunter.com/trends/baby-boomer-glampsites.md) - [Premium Racing Lounges](https://www.trendhunter.com/trends/maison-amex.md) - [Motorsport-Inspired Hotel Suites](https://www.trendhunter.com/trends/stay-like-mclaren.md) - [Racecar-Inspired Dating Experiences](https://www.trendhunter.com/trends/datetona-at-daytona-500.md) - [Energy Drink Racing Experiences](https://www.trendhunter.com/trends/vegas-race-day-experience.md)