# Tween Luxury Salons Beauty Industry Targets Young Divas By lourdes sanchez bayas | Published 2008-04-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glamourous-girls-beauty-industry-targets-teens-and-tweens References: [abcnews.go](http://abcnews.go.com/Entertainment/BeautySecrets/story?id=4612677&page=1) There is growing desire among pre-teen and tweens to want to look glamorous and absolutely fabulous beyond their years. As a result, it is no longer rare to run into young girls who are all dolled up with lip gloss, their hair done, nail and toenail polish, and smelling of [Chanel](https://www.trendhunter.com/trends/coco-mademoiselles) number 5 and, of course, sporting the latest Hannah Montana-inspired garment. "Maria and her friends may not know it but they are smack dab in the middle of a trend — the billion-dollar beauty industry is reaching out to the tween and pre-teen market in a big way," ABC News says. "It seems just about every corner salon these days offers a ['Little Diva 'Do' package](https://www.trendhunter.com/trends/sit-still-kids). And a hot seller at [Toys R Us](https://www.trendhunter.com/trends/hot-wheels-x-alex-and-ani) is the Hannah Montana Backstage Makeover Set — targeting the 3-7 age group. Not to mention services for teens and kids is the hottest growing trend in the spa market." When I was a 9 or 10 year old girl I had no time or inclination to think about my hair or my nails; getting a manicure or my hair done was the farthest thing from my mind. Yuk. Times change. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 24% | Activity: 57% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Tween Glamification:** Opportunity for beauty industry to cater to the growing desire among pre-teen and tween girls to look glamorous and fabulous at a young age. - **Beauty Services for Kids:** Offering hair, nail, and spa services for kids and teenagers is a rapidly growing trend in the beauty and spa market. - **Celebrity-inspired Makeovers:** The popularity of celebrity-inspired makeover sets and garments for young girls presents an opportunity for retailers to target the 3-7 age group. ### Who This Affects Most - **Beauty Industry:** Beauty salons and spa businesses can tap into the tween market by offering specialized services and products for young girls. - **Retail:** Retailers can capitalize on the trend by creating and selling celebrity-inspired makeover sets and clothing items for young girls. - **Personal Care Products:** Manufacturers of children's personal care products can develop new lines that cater specifically to tweens and pre-teens. ## Related on Trend Hunter - [Tween Beauty Sticks](https://www.trendhunter.com/trends/talomi.md) - [Youth Beauty Boutiques](https://www.trendhunter.com/trends/hamleys-boutique-be-you.md) - [Kid-Friendly Beauty Events](https://www.trendhunter.com/trends/beauty-explorer-day.md) - [Kid-Friendly Press-On Nails](https://www.trendhunter.com/trends/pressies-by-olive-june.md) - [Teen-Friendly Cosmetic Lines](https://www.trendhunter.com/trends/teen-line.md) - [Teen-Focused Makeup Lines](https://www.trendhunter.com/trends/teencentric-makeup-line.md) - [Beauty Store Birthday Parties](https://www.trendhunter.com/trends/birthdays-at-ulta.md) - [Children-Focused Salon Experiences](https://www.trendhunter.com/trends/sit-still-kids.md) - [Youth-Safe Skincare Hubs](https://www.trendhunter.com/trends/gen-a-z-hub.md)