# Chic Brand Spokesdogs Glamour Sales' 'Glamdog' Became the Friendly Face of the Luxury Brand By Laura McQuarrie | Published 2014-05-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/glamour-sales References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/first-glam-dog-digital-fashion-show-shanghai-glamour-sales/) & [glamour-sales.cn](http://www.glamour-sales.com.cn/) Luxury flash sale site Glamour Sales needed a representative that would help to set it apart from some of the other highly competitive e-commerce companies in China. Snagging a top model is expensive, but Glamour Sales came up with an even better face for the brand—an [adorable "spokesdog"](https://www.trendhunter.com/trends/i-love-you-like-a-dog) that's been affectionately named "Glamdog." To introduce Glamdog, Glamour Sales hosted a contest challenging people to [glam up their pets](https://www.trendhunter.com/trends/cesar-love-like-crazy) and the prettiest pooches were invited to a [runway show just for dogs](https://www.trendhunter.com/trends/camp-bow-wow). The pug also took over as the voice of all social channels and thanks to Glamdog, a friendly face was given to the brand, boosting traffic to the Glamour Sales website from four million to six million and as a result, sales jumped up by 47%. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 58% | Activity: 97% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Pet-friendly Marketing:** Luxury e-commerce brands can increase customer engagement and sales by incorporating pets as brand ambassadors or including pet-related content in marketing materials. - **Social Media Branding with Animals:** Integrating animals into social media content allows brands to connect with consumers on a more emotional level, leading to increased engagement and brand loyalty. - **Pet Fashion and Runway Shows:** Organizing runway shows for pets and incorporating pet fashion into marketing campaigns can enhance brand image and increase brand visibility. ### Industries Being Reshaped - **Luxury E-commerce:** Luxury e-commerce brands can use pet ambassadors as a way to differentiate themselves and appeal to animal-loving consumers. - **Marketing and Advertising:** Pet-friendly marketing can be a creative way to increase brand awareness and engagement, particularly on social media platforms. - **Pet Industry:** Organizing events like pet fashion shows can create new marketing opportunities for the pet industry and increase visibility for pet-related products. ## Related on Trend Hunter - [Dog-Starring Sporty Campaigns](https://www.trendhunter.com/trends/minds-best-friend.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Cosmetics-Themed Dog Toys](https://www.trendhunter.com/trends/pawer-grip-primer-dog-toy.md) - [Influencer Dog Treat Collections](https://www.trendhunter.com/trends/influencer-dog-treat-collection.md) - [Charm-Adorned Dog Collars](https://www.trendhunter.com/trends/charmadorned-dog-collar.md) - [Premium Canine Clothing](https://www.trendhunter.com/trends/the-dog-face.md) - [Adorable Pet Campaigns](https://www.trendhunter.com/trends/chief-snuggle-officers.md) - [Modern Pet Apparel](https://www.trendhunter.com/trends/stylish-pet-collection.md)