# Softly Sensual Celebrity Editorials Rihanna Sports a Toned-Down Look for Glamour November 2013 By Vasiliki Marapas | Published 2013-10-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/glamour-november-2013 References: [thecitizensoffashion](http://thecitizensoffashion.com/2013/10/07/rihanna-by-terry-tsiolis-for-glamour-us-november-2013/) & [smartologie](http://www.smartologie.com/2013/10/rihanna-for-glamour-us-november-2013.html) Pop music phenom Rihanna is no stranger to controversy with her provocative music videos, defiant sexuality and bold look; however, she shows off a much softer side in a Terry Tsiolis-photographed editorial for Glamour’s November 2013 issue. The pop star ditched the long, caramel locks she’s been sporting in favor of a short brown coif with natural-looking curls. Rihanna wears a drapey, long-sleeved black one-piece accessorized with opulent gold cuffs and rings, a black-and-white two piece and jacket adorned with layered pearl necklaces. She also rocks a monochromatic mini-dress completed with [horn-rimmed shades](https://www.trendhunter.com/trends/shenseea) and comfy looking sneakers, as well as an all-white long sleeved crop-top-and-skirt combo. The fashion is still fresh and edgy, but it’s a drastic departure from Rihanna’s usual theatrical, [skin-baring fashion sensibilities](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty). Rihanna's look here edges on the side of demure, rather than scandalous. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 92% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Soft Sensual Fashion:** Opportunity for brands to create clothing lines that combine sensuality with comfort. - **Natural-looking Makeup:** Market for cosmetic companies to develop makeup products that enhance natural beauty. - **Shift in Image:** Opportunity for celebrities to redefine their public personas and try new style directions. ### Who This Affects Most - **Fashion Design:** Designers can explore new styles that provide a balance between sensuality and comfort. - **Cosmetics:** Cosmetic companies can create products that enhance natural beauty rather than heavy theatrical makeup. - **Celebrity Branding:** Celebrities can use new fashion choices to shift public perception and market themselves in a different way. ## Related on Trend Hunter - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Flattering Rose-Mauve Lip Sets](https://www.trendhunter.com/trends/3piece-lip-set.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Jewel-Toned Singer-Collaborative Sneakers](https://www.trendhunter.com/trends/avanti.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md)