# Pajama-Parading Shoots Jessica Clarke Stars in a Fun Editorial for Glamour Italia March 2012 By Rebecca Byers | Published 2012-03-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/glamour-italia-march-2012 References: [xaxor](http://xaxor.com/fashion-/40457-Jessica-Clarke-for-Glamour-Italia-March-2012-by-Hans-Feurer.html) & [style.it](http://www.style.it/) Model Jessica Clarke of New Zealand stars in a [playful editorial](https://www.trendhunter.com/trends/marc-jacobs-charm-collection) for the Glamour Italia March 2012 issue that features a parade of fierce, lightweight [pajama sets](https://www.trendhunter.com/trends/resort-pajamas-collection) and other comfy spring items. Jessica is seen in paisley patterned, striped and plaid pajamas worn under a classic beige raincoat and fun, spring-appropriate, flat sandals and snakeskin loafers. The ‘In & Out’ editorial was captured by fashion photographer Hans Feurer for Glamour Italia. The frolicsome spring shoot was styled by fashion editor Sebastian Kaufmann, who selected looks by brands like Paul Smith, Celine, Emporio Armani, Hermes, DSquared2, Gianvito Rossi and Bagutta. Jessica Clarke is also pictured in some eye-catching [Dolce & Gabbana](https://www.trendhunter.com/trends/il-pranzo-campaign) sets of glasses that add to the laid-back, casual aesthetic of the shoot. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 75% | Activity: 54% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Lightweight Pajama Sets:** Opportunity for innovative designs that combine comfort and style in sleepwear. - **Playful Spring Shoots:** Potential for creative and whimsical fashion photography that showcases seasonal trends. - **Eye-catching Accessories:** Possibility for unique and bold accessories to elevate casual ensembles. ### Sectors Adopting This - **Fashion Photography:** Disruptive innovation can be achieved by experimenting with unconventional styles and concepts. - **Sleepwear:** Opportunity for brands to create comfortable yet stylish pajama sets that cater to consumers' desire for both relaxation and fashion. - **Accessory Design:** Room for inventive and attention-grabbing accessory designs that make a statement and enhance everyday looks. ## Related on Trend Hunter - [Wallpaper-Inspired Pajama Ranges](https://www.trendhunter.com/trends/barneby-gates-and-stripe-stare.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Vintage-Inspired Sleep Sets](https://www.trendhunter.com/trends/sleep-sets.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Inclusive-Forward Cheeky Pajamas](https://www.trendhunter.com/trends/homebody-sleepwear-collection.md) - [Vacation-Themed Children's Sleepwear](https://www.trendhunter.com/trends/petit-lem-tropicana.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md)