# Couture Junk Food The Krispy Kreme Glamour Glaze Edition is Stylishly Delicious By Gemma Vardon | Published 2011-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/glamour-glaze References: [fashionfoiegras](http://www.fashionfoiegras.com/2011/02/how-about-krispy-kreme-doughnut-to.html) & [krispykreme](http://www.krispykreme.co.uk/glamour-glaze/) To celebrate the 10th year of GLAMOUR magazine, [Krispy Kreme UK](https://www.trendhunter.com/trends/christmas-creations-kit) has created the exclusive Glamour Glaze doughnut -- the most stylish and glossy variety yet. Based on the signature [Original Glazed doughnut](https://www.trendhunter.com/trends/krispy-kreme-world-chocolate-day), these limited edition treats are finished with a sparkling glaze in shades of hot pink and purple; satisfying the taste buds with a delicious hint of strawberry and blackcurrant. The Glamour Glaze variety will be available at all Krispy Kreme UK stores and in-store cabinets on February 21st. Priced at £1.35, the Glamour Glaze is the perfect accessory to satisfy all tastes and styles. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 50% | Activity: 57% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Glamour Food:** Opportunity for food brands to create stylish and visually appealing products that cater to fashion-forward consumers. - **Limited Edition Treats:** Potential for businesses to release limited edition versions of popular products to create excitement and drive sales. - **Sparkling Glazes:** Innovation potential for food companies to experiment with unique glazing techniques to enhance the visual appeal of their products. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to tap into the fashion industry and collaborate on trendy, fashion-inspired products. - **Retail:** Retailers can benefit from partnering with exclusive limited edition product releases to attract customers and increase foot traffic. - **Confectionery:** Confectioneries can explore innovative ways to create visually stunning and delicious products that appeal to fashion-savvy consumers. ## Related on Trend Hunter - [Tasty Coronation-Themed Donuts](https://www.trendhunter.com/trends/krispy-kreme-coronation-doughnuts.md) - [Decadent Cake-Like Donuts](https://www.trendhunter.com/trends/krispy-kreme-decadent-desserts.md) - [Celebrative Doll-Inspired Donuts](https://www.trendhunter.com/trends/barbiethemed-donuts.md) - [Seasonal Show-Stopping Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-merry-and-bright.md) - [Ultra-Rich Mini Chocolate Donuts](https://www.trendhunter.com/trends/chocolate-glazed-mini.md) - [Parisian-Inspired Donuts](https://www.trendhunter.com/trends/passport-to-paris-collection.md) - [Horror Movie-Themed Donuts](https://www.trendhunter.com/trends/krispy-kreme-night-of-the-skremes.md) - [Cheesecake-Inspired Donut Ranges](https://www.trendhunter.com/trends/craving-cheesecake-collection.md) - [Branded Chocolate Donut Ranges](https://www.trendhunter.com/trends/the-krispy-kreme-chocomania-collection.md)