# Posh Platinum Beautorials Terry Gates Snaps Glamour France January 2012 Editorial By Katherinev123 | Published 2012-01-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glamour-france-january-2012 References: [designscene.net](http://www.designscene.net/2012/01/terry-gates-glamour-france.html) & [defactoinc](http://www.defactoinc.com) There is something so incredibly chic about [platinum hair](https://www.trendhunter.com/trends/aging-disgracefully-collection), but it has to be done right, like model Justine Paquette's locks in this beauty spread for the Glamour France January 2012 issue. Paquette poses for photographer Terry Gates for a shoot called 'Mon Focus Make-Up,' which showcases a series of [gorgeous makeup looks](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign) ranging from sultry to glam as makeup artist Violette turns Paquette from a polished, pretty blonde to a bad-ass rebel chick. In one shot, Paquette's eyeliner is done in an offbeat sparkling mauve, while another capture showcases her lids heavily brushed with black shadow. It also wouldn't be a French beauty story without a [glamorous red lip](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates), which Violette pairs with subtle blush-toned eye makeup. Hair for this lovely shoot in the Glamour France January 2012 issue was provided by Louis Bester and Paquette's manicure by Typhaine Kersual. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 72% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Platinum Hair:** Opportunity for disruptive innovation in salon services and hair care products that specialize in creating and maintaining platinum hair. - **Gorgeous Makeup Looks:** Opportunity for disruptive innovation in the beauty industry with new makeup products and techniques that create stunning looks ranging from sultry to glam. - **French Beauty:** Opportunity for disruptive innovation in the beauty industry with products and services that embody the classic, glamorous style of French beauty. ### Industries Being Reshaped - **Salon Services:** Opportunity for disruptive innovation in the salon industry with new services and techniques focused on platinum hair. - **Hair Care Products:** Opportunity for disruptive innovation in the hair care industry with specialized products for creating and maintaining platinum hair. - **Beauty Products:** Opportunity for disruptive innovation in the beauty industry with new makeup products and techniques that create stunning looks. ## Related on Trend Hunter - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Specific Haircare Lines](https://www.trendhunter.com/trends/silverist-haircare.md) - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md) - [Film Festival Haircare Sponsors](https://www.trendhunter.com/trends/kerastase1.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Luxury Hair Accessories](https://www.trendhunter.com/trends/t3-x-lelet-ny.md) - [High-Fashion Haircare Lines](https://www.trendhunter.com/trends/zara-hair-1.md) - [Gilded Hair Collections](https://www.trendhunter.com/trends/zara-hair.md) - [Defiant Hair Color Collections](https://www.trendhunter.com/trends/aging-disgracefully-collection.md)