# Playful Motel Editorials The Glamour France April 2014 Issue is Covered by Emilia Clarke By Meghan Young | Published 2014-03-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glamour-france-april-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/emilia-clarke-looks-fantastic-glamour-france-shoot-jason-kim/) & [glamourparis](http://www.glamourparis.com/) The Glamour France April 2014 cover shoot stars British actress Emilia Clarke, who is currently promoting the premier of the fourth season of 'Game of Thrones,' which also airs in April. Appearing in [WSJ](http://www.trendhunter.com/trends/wsj-magazine-february-2014) and [Vs. Magazine](http://www.trendhunter.com/trends/vs-magazine-ss14) just last month, this photoshoot shows a more playful side of her personality. Shot by photographer Jason Kim, the Glamour France April 2014 cover shoot, titled Dragonne Belle, is captured in a colorful motel. The bright pinks and blues of the backdrop are complemented by [mid-length skirts](https://www.trendhunter.com/trends/contemporary-femininity), [motorcycle jackets](https://www.trendhunter.com/trends/songs-of-siren) and dazzling jewels, which were handpicked by stylist Virginie Bennaroch. The youthful chic looks were perfected by hair stylist Marcus Francis and [makeup artist](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates) Jill Dempsey. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 90% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Playful Motel Editorials:** Opportunity for fashion brands to create playful and vibrant editorial shoots in unique locations like motels. - **Youthful Chic Looks:** Opportunity for beauty and cosmetics brands to create makeup and hairstyling looks that embody a youthful and chic aesthetic. - **Colorful Backdrops:** Opportunity for photographers and set designers to create vibrant and eye-catching backdrops for photoshoots. ### Where This Applies - **Fashion:** Opportunity for fashion brands to showcase their latest designs through editorial shoots. - **Beauty and Cosmetics:** Opportunity for beauty and cosmetics brands to promote their products through editorial shoots. - **Photography:** Opportunity for photographers to experiment with colorful and unique backdrops for photoshoots. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cocktail-Celebrating Liqueur Campaigns](https://www.trendhunter.com/trends/stgermain-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Dragon-Inspired Luxury Skincare](https://www.trendhunter.com/trends/new-year-campaign.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Empowered Makeup Campaigns](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates.md)