# Idiosyncratic Pop Star Editorials Lady Gaga is Pretty and Wacky for Glamour December 2013 By Vasiliki Marapas | Published 2013-10-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/glamour-december-2013 References: [fashiongonerogue](http://www.fashiongonerogue.com/lady-gaga-covers-glamour-december-2013-issue/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [nydailynews](http://www.nydailynews.com/entertainment/gossip/lady-gaga-covers-glamour-magazine-2013-womhttp://www.nydailynews.com/entertainment/gossip/lady-gaga-covers-glamour-magazine-2013-women-year-issue-article-1.1500152en-year-issue-article-1.1500152) Eccentric Pop Artist Lady Gaga is used to generating controversy -- whether it be for her infamous red carpet ensembles or her unabashedly sexual performances -- so it certainly comes as a surprise to see her tone it down for the Glamour December 2013, the magazines 'Woman of the Year' issue. The powerhouse singer sports mermaid-inspired, crimped blonde waves, natural makeup, and a silky, neutral-tone kimono style gown for the cover. But things get wackier inside the pages of the feature, with Gaga sporting a voluminous hair-do and caressing a blue orb in one shot. Another has her sporting a crushed pop-can head piece, and yet another shot features the quirky star in a face mask entirely constructed out of match sticks. Lady Gaga embraces both her feminine and bizarre sides for Patrick Demarchelier lens in Glamour December 2013. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 82% | Activity: 61% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Eccentric Editorial Shoots:** Opportunities for fashion brands to incorporate bold, out-of-the-box elements in their campaigns to break free from traditional norms. - **Celebrity Branding:** Opportunities for brands to collaborate with pop stars as endorsers for their products and services to leverage their massive following. - **Mermaid-inspired Fashion:** Opportunities for fashion designers to incorporate aquatic-inspired elements in their collections to appeal to consumers' fantasy and mythical interests. ### Sectors Adopting This - **Fashion Industry:** Fashion brands and designers can use eccentric editorial shoots as a marketing strategy to stand out in a highly competitive market. - **Celebrity Endorsement Industry:** Brands can tap pop stars like Lady Gaga as endorsers, leveraging their appeal to younger audiences who are more likely to buy products of their favorite celebrities. - **Beauty and Cosmetics Industry:** Beauty and cosmetics brands can use Lady Gaga's iconic makeup looks from the editorial shoot as inspiration for their product lines to attract trendsetting and edgy consumers. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Artist-Inspired Game Events](https://www.trendhunter.com/trends/lady-gaga-1.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Singer-Made Beauty Boxes](https://www.trendhunter.com/trends/gwen-stefanis-ipsy-box.md) - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md)