# High Fashion Fairytales 'Glamour Casting Cinderella' by Tom Watson Shows the Modern Princess By Marissa Brassfield | Published 2010-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glamour-casting-cinderella References: [behance.net](http://www.behance.net/Gallery/Glamour-Casting-Cinderella-by-Tom-Watson/419520) & [edsonwilliams](http://www.edsonwilliams.com/) We've seen several clever twists on modern fairytale princesses, and 'Glamour Casting Cinderella' by Tom Watson takes the high fashion angle. Watson is a part of Creative Collective, and this shoot pits Cinderella as a model. Dressed in a number of designer pieces fit for a magazine spread, the model in 'Glamour Casting Cinderella' by Tom Watson definitely looks the part. See more fairytale features below. **Implications** - For any company that is trying to establish a personal connection with consumers, few gimmicks are better than investing in advertising that references a cultural touchstone, preferably of their youth. By associating their brand with a memorable pop culture moment or series, the brand embeds warm feelings of good memories in consumers. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 82% | Activity: 71% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Modern Fairytale Fashion:** Opportunity for designers to create high fashion pieces inspired by classic fairytales for a modern audience. - **Personalized Advertising:** Brands can leverage cultural touchstones to create ads that resonate with consumers on a personal level. - **Creative Photography Concepts:** Photographers can explore unique concepts, such as casting fairytale princesses as high fashion models, to create captivating visual content. ### Sectors Adopting This - **Fashion:** Fashion brands can incorporate elements of fairytales into their collections to attract a modern audience. - **Advertising:** Agencies can develop campaigns that tap into nostalgic pop culture references to connect with consumers. - **Photography:** Photographers can experiment with unconventional concepts to create visually stunning and engaging content. ## Related on Trend Hunter - [Couture Collector Dolls](https://www.trendhunter.com/trends/viktorrolf-x-disney.md) - [Dairytale Bridal Tributes](https://www.trendhunter.com/trends/disney-wedding-dresses-1.md) - [Whimsical Character-Inspired Statement Capsules](https://www.trendhunter.com/trends/aldo-x-disney.md) - [Festive Fairytale Campaigns](https://www.trendhunter.com/trends/gift-happily-ever-after.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [Villainous Bridal Gowns](https://www.trendhunter.com/trends/allure-bridals-disney-bridal-gowns.md) - [Fairytale-Inspired Fragrances](https://www.trendhunter.com/trends/the-enchanting-collection.md) - [Storybook-Inspired Fragrances](https://www.trendhunter.com/trends/mischief-academy.md) - [Diverse African Doll Collections](https://www.trendhunter.com/trends/creativesoul.md)