# Gaudy Mobile Phones Over-Blinged Overseas Technology By Cecilia Biemann | Published 2008-09-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/glamorising-mobile-phones-japanese-art-of-decoration References: [pingmag.jp](http://pingmag.jp/2008/09/18/decoden/) & [guramu](http://www.guramu.com/) What’s hot on the streets of Tokyo right now? Glammed-up mobile phones decorated with colored rhinestones in blingy designs which include faces, pets and wild retro patterns. Whether you call it over-the-top or a quirky new art form, the Japanese are hell-bent on making this fad omnipresent. Deco-den, short for ‘decorated denwa’ (telephone), has received a considerable amount of Japanese media attention this year and demand for blinged-out phones has spiked. Start saving now, because this handcraft isn’t cheap; the price for a custom-made decorated phone is around ¥18,000 (US$170). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 62% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Deco-den Phones:** The growing trend of Japanese handcrafted rhinestone-encrusted mobile phones presents an opportunity for artisanal businesses to specialize in personalized phone decorations. - **Blinged-out Tech:** The rising trend of over-the-top decorated technology, from laptops to gaming consoles, creates an opportunity for companies to offer customization services for tech enthusiasts. - **Quirky Art Forms:** The popularity of eccentric, eye-catching art forms like deco-den provides opportunities for artists and designers to create unique, bold works that stand out in the market. ### Who This Affects Most - **Mobile Phone Accessories:** The increasing demand for decorated mobile phones opens up a new market for companies to create custom phone accessories such as cases, screen protectors, and decorative stickers. - **Luxury Tech:** The rise of blingy tech products presents an opportunity for luxury brands to create high-end versions of decorated mobile phones or other tech gadgets with exclusive designs and materials. - **Artisanal Decoration:** The popularity of deco-den phones and other decorated technology offers opportunities for small-scale artisanal businesses to create handmade, one-of-a-kind decorations for customers looking for unique, personalized products. ## Related on Trend Hunter - [Premium Crystal-Adorned Phones](https://www.trendhunter.com/trends/brilliant-collection.md) - [Pinkish Toy-Inspired Tech Products](https://www.trendhunter.com/trends/caviar-barbiecore-collection.md) - [Oversized Smartphone Embellishment Grips](https://www.trendhunter.com/trends/popsockets-dimensionals-series.md) - [Luxe Gold-Plated Smartphones](https://www.trendhunter.com/trends/goldplated-iphone-15-pro.md) - [Y2K Beaded Phone Straps](https://www.trendhunter.com/trends/string-ting.md) - [Wacky Design Smartphones](https://www.trendhunter.com/trends/playful-phone-experimentation.md) - [Playful Custom Tech Designs](https://www.trendhunter.com/trends/charm-phone-case.md) - [Pink Socialite Smartphones](https://www.trendhunter.com/trends/razr-plus-1.md) - [Futuristic Phone Accessories Stores](https://www.trendhunter.com/trends/phone-accessories-store.md)